Social Media Lead

Summary

Join our team at Spring Health as we revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need. We're seeking an experienced Social Media Lead to manage our social media efforts, collaborate with an external agency, and drive measurable results.

Requirements

• Proven experience in social media and content strategy, preferably with a focus on B2B
• Strong analytical skills are crucial, as you will rely on data to guide decisions and optimize strategies
• Experience in copywriting, editing, and storytelling for all levels of an organization
• Hands-on experience with creating effective social media campaigns
• Proficient in crafting engaging and impactful copy across various platforms, with a strong ability to adapt tone and style to align with brand voice and audience preferences
• Demonstrate exceptional writing skills, creativity in content creation, and a keen understanding of social media trends to drive audience engagement and brand awareness
• Familiarity with all social media platforms and employee advocacy programs
• Ability to work cross-functionally and manage multiple projects independently in a fast-paced environment

Responsibilities

• Serve as the liaison between our company and the social media agency, ensuring that strategies and campaigns are aligned with business objectives and brand guidelines
• Provide the agency with clear guidance on social media strategy, brand tone, content themes, and campaign goals
• Create compelling content in-house that aligns with the overall marketing initiatives and themes
• Oversee and approve all content proposed by the agency (including posts, visuals, and videos) to ensure it is on-brand, engaging, and high-quality
• Work with internal teams (e.g., marketing, sales, product, PR, design, internal comms) to provide the agency with the necessary information, assets, and guidance to support wider campaigns and product launches
• Partner closely with internal communications for employee advocacy efforts
• Partner with the design team to enhance YouTube presence
• Use social media to build and foster two-way engagement and community, including the management of our Customer Advisory Board (CAB) group on LinkedIn
• Partner with our Employment Brand Lead on employee engagement, activation, and advocacy
• Collaborate with the agency on the development and execution of social media campaigns, ensuring key milestones and deadlines are met
• Regularly review reports, analyze KPIs, and provide feedback for improvement
• Ensure that all social media content and activities are consistent across platforms and aligned with overall brand and marketing strategies
• Keep up with emerging social media trends, platform updates, and industry best practices
• Share relevant insights with the agency to keep the brand at the forefront of social innovation
• Ensure the agency delivers high-quality work and holds them accountable for meeting the agreed-upon objectives and KPIs

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health
• You and your dependents also receive an individual One Medical account which is valued at $199/year per user
• HSA and FSA plans are also available
• Employer-sponsored 401(k) match of up to 2%
• A yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1-month sabbatical leave granted at your 4-year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub , an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes