VP Marketing

Summary

Join Arkestro on our journey to revolutionize procurement! We're seeking a strong, hands-on marketing leader to drive growth by developing and executing marketing strategies that align with our vision and customer needs.

Requirements

• Must have startup experience: the role absolutely requires a dynamic, passionate leader, manager, and team builder with proven success in early stage ventures
• Proven track record of developing and executing successful marketing strategies for enterprise customers including (digital marketing, brand management, and lead generation strategies)
• 10+ years of experience in marketing, including leadership experience
• Ability to think strategically and lead a team in a fast-paced, dynamic environment
• Adept at truly rolling up your sleeves and doing the work
• Strategic thinker with broad functional experience spanning customer insights, brand strategy and marketing, product marketing, strategic planning, promotion, digital and social marketing and public relations
• Experience in leading new product development and launches in high-growth tech businesses
• An expert communicator with a strong ability to collaborate across an organization at all levels
• Solid understanding of marketing analytics, CRM software, and digital marketing platforms
• Proven ability to plan and manage budgets

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and maximize revenue
• Lead our brand awareness efforts and market positioning to ensure consistency across all our channels
• Lead digital marketing strategies, including SEO/SEM, email campaigns and social media to optimize customer/prospect engagement and conversion
• Ensure that Arkestro is represented at key industry events and develop opportunities to showcase our successes with our customers
• Develop and manage lead generation and customer acquisition strategies that drive sales pipeline and revenue growth
• Partner with Product Management to define go-to-market strategies for product releases
• Develop and oversee PR strategies with our 3rd party to manage the company’s brand, as well as managing our relationship with analyst firms such as Hackett and Gartner
• Lead, mentor, and develop the marketing team, fostering a culture of innovation, collaboration, and results-driven execution
• Develop and manage the marketing budget, ensuring all marketing activities are cost-effective and delivering measurable results

Benefits

• Competitive salary and startup equity
• Medical insurance covered up to 100%
• Dental and Vision Insurance
• Generous 401K matching
• Unlimited PTO
• We are highly supportive of flexible work hours
• We are a remote-first team, but we like to get together for team building, design sprints, and customer visits
• A one time allowance of $1,500 for home office supplies
• Annual budget of $1,000 for learning and professional development