Remote VP of Marketing

Summary

Join Instead, a company building the largest tax company in the world, and help people change how they organize their business and life finances to save money, time, and achieve financial independence. As the Marketing Director, you will own the vision and execution of the marketing plan for multiple products, define customer segments, and lead the accountant channel marketing efforts.

Requirements

• Preferred experience working with a sales led company that transitioned successfully to product led or product led that added product led sales, or sales assisted
• Growth hacking mindset to see opportunities throughout the customer journey
• The ability to create a peloton-style inspirational brand for all stakeholders
• Ability to hire an incredible team of marketers who understand our mission, users, and create an experience at every stage of the user and customer journey
• Ability to leverage AI to amplify (not replace) the creative output of the entire organization
• You know how to leverage sign-ups, free users, drip marketing, and in-app conversion to drive up customer count and LTV
• Solid experience working in or leading demand generation, lifecycle marketing, content strategy, and overall growth marketing
• Intrigue, interest and curiosity about our products, users, and customers
• A self-starter attitude where you’re a leader and a doer. You're not afraid to roll up your sleeves, learn new things, and take the lead on exciting projects

Responsibilities

• Own the vision and execution of the marketing plan for multiple products both product led, and sales led and own messaging and positioning for all products
• Defining customer segments across businesses and accountants to determine the optimal GTM for each of our products
• Co-lead the accountant channel marketing efforts without training and education team
• Build and optimize the 100-150k/mo marketing budget across all channels and coordinate with finance and vendors to secure deployment of program spend
• Leading the content, social media, SEO, and email marketing strategy to deliver nurture streams segmented by role, intent level, and stage of engagement including nurturing, opportunity nurturing and targeted upsell initiatives
• Lead the relationship with key agencies for web development, branding, PR, and paid advertising
• Leading strategy and promotion of hosted and sponsored customer events
• Finalize the rebrand from Corvee.com to Instead.com and communication to all stakeholders
• Work with business intelligence to design the Martech stack, reporting, and KPIs
• Leveraging an integrated technology stack including: Salesforce, Pardot, Tableau, Metabase, Webflow, Iterable, Wordpress, Google Suite, Canva, and others

Benefits

• Unlimited Vacation
• Own a Piece of Us: We're not just offering a job; we're offering a stake in our company. That's right, with our equity package, you'll get participation units. So when we win, you win too
• Future-Proof Finances: We're invested in your future, literally! We offer a 401k plan with company contributions because we care about your retirement just as much as you do
• Top-notch Health Insurance
• Parental Leave: Welcoming a new member to your family? We offer paid parental leave so you can focus on what truly matters
• The Best Co-Workers