Remote VP of Marketing

Summary

Join our team as we seek a VP of Marketing to oversee the TCS Brands growth marketing strategies to drive customer acquisition and engagement. As our VP Marketing, you will be directing department-wide projects, requiring meticulous planning, execution, and tracking of marketing projects to meet strategic objectives.

Requirements

• Expertise in growth marketing aimed at a B2C audience; able to ideate and drive campaign strategy across marketing functions to meet business objectives
• Excellent leadership skills, with proven experience managing teams and cross-functional projects
• Prior experience directing paid acquisition strategy, evaluating results and adjusting audiences and/or content to meet the ever-changing nature of major advertising platforms and social media
• Prior experience with SEO and content creation, and a proven track record of driving organic growth
• Prior experience managing robust email campaigns and creating user journeys
• Deep understanding of customer segmentation and strategizing effective communication and positioning for each unique segment
• Strong analytical skills, including advanced proficiency with Google Analytics 4 and Amplitude (or analogous platform); experience using data to drive decision-making
• Technical acuity with BI platforms such as Looker and/or Tableau
• Familiarity with attribution platforms for iOS
• Good communicator, great collaborator, and team member
• Excellent written and verbal communication skills, with the ability to articulate complex concepts to a variety of audiences
• Exceptional project management skills; able to create roadmaps, drive consensus, allocate budget and resources, and deliver projects on time

Responsibilities

• Work closely with the GMs of each brand to develop marketing strategies and help them achieve their P&L goals
• Lead and manage a team of growth marketers; provide mentorship, coaching, and professional development opportunities
• Collaborate with cross-functional teams (Product, Design, Engineering, Sales, etc.) to develop and execute campaigns that drive customer acquisition and engagement
• Create and manage a growth marketing budget and track and report on campaign performance
• Make decisions on which channels to invest in (paid, social, email, etc.) to drive optimal growth for the brands
• Develop an SEO and AI organic roadmap. Work with content team to support organic plans
• Establish systems and processes for measuring results. Work with the data team, and setup data pipelines to improve marketing efficiency
• Review our current toolsets and upgrade, keep or make recommendations on new

Benefits

• Medical
• Dental
• Vision
• PTO
• Health and wellness programs
• Employee discounts