VP, Product Marketing

Summary

Join our team as Vice President Product Marketing and lead global product marketing strategy and execution, driving customer and revenue growth with a differentiated go-to-market strategy.

Responsibilities

• Drive customer and revenue growth with a differentiated go-to-market strategy
• Develop the global messaging framework to support the current and future multi-product vision
• Create a highly differentiated go-to-market strategy with regional marketing, sales and product to strengthen our leadership and to win new markets and segments
• Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points, and differentiated value including segmentation and persona development
• Create a feedback loop between product/marketing/sales to translate market feedback and the voice of the customer to help shape the product roadmap
• Drive pricing and packaging strategy in partnership with product and Rev Ops
• Contribute and work actively to drive product strategy and roadmap in partnership with the product leadership team
• Think ahead and be up to speed on trends, market and regulations to help inform product strategy and GTM. Conduct market research as needed to drive product, GTM and company strategy
• Develop sales enablement and training materials for new products and features in collaboration with regional marketing