Remote VP of Marketing

Summary

Join our team as we seek a dynamic and experienced digital marketing leader -- VP of Marketing -- to help position our agency for our next stage of growth. As the department leader, you will be responsible for creating and executing SmartBug's strategic marketing plan, leading a high-caliber team of six dedicated marketing professionals in the US and Canada, and driving alignment between marketing and sales to ensure consistent messaging and maximize impact throughout the sales cycle.

Requirements

• Minimum of 15 years of experience in digital marketing
• 5+ years leading a team
• Experience leading and supervising team members at the director and/or senior manager level
• Agency or professional services experience required
• Hands-on experience with industry-leading marketing and CRM platforms (deep expertise with HubSpot Marketing and Sales enterprise is a key differentiator)
• Extraordinarily tech-savvy with a deep interest in MarTech solutions prevalent in our space and a natural aptitude for implementing and leveraging cutting-edge technologies
• Ability to make data-driven decisions and coach a team to do the same
• Demonstrable experience designing and implementing marketing strategies and demand-generation programs that have consistently contributed to meeting/exceeding revenue targets
• Ability to manage relationships with other VPs, as well as CRO, CFO and CEO; will also include some interaction with members of the Board
• Strong background in digital marketing with a deep understanding of B2B marketing and sales practices
• Experience leading new business initiatives cross-functionally and presenting and selling ideas to varied audiences throughout the organization
• Proven ability to build positive relationships and influence, within and outside areas of control
• Exceptional written and verbal communication skills; capable of presenting to diverse audiences with ease with recent experience presenting publically either virtually or in-person

Responsibilities

• Meet and exceed marketing's KPIs aligned with achieving SmartBug's financial and market goals
• Own the company’s positioning, branding, and messaging for the website and other public-facing channels
• Create and execute SmartBug’s strategic marketing plan, which includes demand gen programs, partner marketing, staff, paid and earned media, martech, and the budgets that drive these investments
• Launch and successfully execute multichannel audience-specific campaigns that increase marketing-generated pipeline
• Own the sales enablement library and work with sales to identify and provide the sales tools necessary to properly position SmartBug, its people, products, and services to the market
• Drive alignment between marketing and sales to ensure consistent messaging, streamline handoffs, and maximize impact throughout the sales cycle
• Drive a strategy that amplifies our brand’s visibility, executive presence, and thought leadership across social media platforms
• Acquire and grow co-marketing partnerships to provide positive ROI to our investments
• Lead the marketing, demand gen, and PR function of SmartBug’s product launch team
• Own the development and creation of social proof, such as case studies, testimonials, and success stories, to showcase our clients’ achievements and reinforce SmartBug’s value
• Foster deeper client relationships, increase engagement, and unlock additional revenue potential, positioning SmartBug as an indispensable partner
• Leverage AI to enhance campaign deployment, streamline processes, and drive creativity within a marketing team
• Manage, develop, and mentor your direct team
• Mentor one or more SmartBugs outside of your department formally as part of our Healthy SmartBug Mentor Program
• Digest and synthesize competitive and market research into monthly reports for our executive staff and board
• Report on Marketing’s goal attainment to the CEO, executive team, and the board of directors during board meetings

Benefits

• Annual salary - $140,000- $180,00 DOE
• Additional annual bonus incentives
• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Annual leadership conference, SmartBugaPalooza
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire