Remote VP of Marketing

Summary

Join a dynamic team at CodaMetrix as they seek a Vice President of Marketing to develop and execute the company's overall marketing strategy, focusing on product marketing and customer referenceability.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 10+ years of experience in marketing roles of progressively increasing scope, with 5+ years in a leadership role within the B2B healthcare technology space
• Proven experience in building and scaling high-performing, thriving marketing teams, including an active role in recruiting, mentoring, and talent development
• Demonstrated success in building strong relationships with Product and Sales teams to drive joint goals
• Expertise in creating and managing customer reference programs and developing high-quality marketing assets, including case studies and customer success stories
• Strong strategic thinking, with the ability to translate business objectives into actionable marketing plans
• Excellent written, verbal, and presentation skills, with the ability to influence and engage stakeholders at all levels
• Familiarity with marketing automation platforms, CRM tools, and analytics software

Responsibilities

• Develop and execute go-to-market strategies that position CodaMetrix as a leader in healthcare technology and AI-powered coding automation
• Work closely with product management to create product messaging, positioning, and differentiation for new and existing solutions
• Lead field enablement and product launches, ensuring clear communication of value propositions, competitive differentiation, and customer benefits
• Build and maintain a robust portfolio of customer success stories, case studies, and references that showcase the value and impact of CodaMetrix solutions
• Lead the creation and implementation of integrated marketing campaigns across digital, social media, email, content and traditional channels to generate leads and drive engagement
• Build, mentor, and lead a high-performing marketing team, ensuring alignment with the company’s strategic goals
• Foster a culture of creativity, innovation, accountability, inclusivity, and results-driven execution within the marketing team
• Utilize data-driven insights to optimize campaigns and improve marketing ROI
• Establish a formal competitive intelligence approach and readouts to guide product decisions and market positioning

Benefits

• Insurance: We cover 80% of the cost of medical and dental insurance and offer vision insurance
• Retirement: CMX offers a 401(k) plan that eligible employees can contribute to one month after their first day
• Life: We offer employer-paid life insurance and short-term and long-term disability insurance
• Flexibility: We have an unlimited PTO policy so you can take the time you need to relax and rejuvenate
• Learning: All new hires complete our 7-week Fellowship program to learn about each of our departments
• Development: We provide annual performance evaluations and outline a clear path for promotions
• Engagement: We host recurring events like Meditation Mondays, CMX Connections and Socials
• Recognition: We recognize quarterly You've Been Awesome winners and celebrate our team's service milestones