Remote VP of Marketing

Summary

Join Pharos as the VP of Marketing and lead the charge in driving growth and elevating our brand. You will define, champion, and execute dynamic marketing strategies, leading the demand generation and crafting compelling campaigns. This role requires building and mentoring a high-performing marketing team, fostering a culture of innovation and collaboration. You will be hands-on with brand positioning, segmentation, product launches, and impactful campaigns. Your leadership will be instrumental in driving revenue growth and solidifying Pharos as an industry leader. This is a remote position offering a competitive salary and bonus plan.

Requirements

• 10+ years of marketing experience, with at least 5 years in a senior leadership role (preferably in B2B SaaS or software solutions)
• Proven ability to develop and execute successful marketing strategies
• Experience in leading and mentoring high-performing marketing teams
• Strong demand generation and pipeline development experience
• Track record in product marketing and go-to-market strategies
• Expertise in brand management across multiple channels
• Numerically fluent, with demonstrated proficiency in data analytics for performance monitoring and optimization
• Experience in cross-functional collaboration with sales, product, and customer success teams
• Strong communication skills for internal and external relationship building
• Familiarity with marketing automation tools and CRM systems
• Experience managing marketing budgets for optimal ROI

Responsibilities

• Develop, champion, and execute a comprehensive marketing strategy that aligns with Pharos's business goals, driving growth and success
• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous growth
• Ensure consistent, impactful brand messaging and quality across all marketing channels, touchpoints, and within the Pharos organization
• Define key customer segments and develop targeted marketing strategies to effectively reach and engage them
• Define and manage product go-to-market initiatives, including developing value propositions, pricing strategies, internal and external enablement, and identifying market expansion opportunities
• Implement growth marketing strategies to generate high-quality leads, and drive marketing-sourced and influenced pipeline and revenue
• Develop a content strategy that meets the informational needs of Pharos's target audiences, delivering valuable, relevant content
• Build and nurture relationships with industry influencers, analysts, media, and key stakeholders to enhance brand credibility and visibility
• Manage and refine our marketing technology stack to streamline marketing processes, nurture leads, and track marketing ROI
• Develop and manage the marketing budget, focusing on initiatives that drive the best short-term and long-term returns for Pharos

Preferred Qualifications

Bachelor’s degree in Business or related field

Benefits

• $190,000 - $200,000 annually, plus bonus plan
• Remote work