VP of Marketing

Summary

Join Rarible, a pioneering NFT platform, as our VP of Marketing and lead our ambitious growth strategy. You will develop and execute a comprehensive marketing plan encompassing B2C and B2B initiatives, building a high-performing team, and fostering strong community engagement. This role demands a proven track record in driving revenue growth and scaling marketing efforts across various channels, particularly within the Web3 space. You'll be responsible for elevating Rarible's brand identity, overseeing PR, and crafting targeted campaigns. We offer a competitive compensation package, including stock options, token grants, and unlimited paid time off, along with opportunities to make a significant impact in the rapidly evolving NFT landscape.

Requirements

• Proven experience as a senior marketing leader, with a track record of driving revenue growth and scaling marketing efforts across various channels
• Expertise in brand, growth, and product marketing, capable of balancing long-term brand-building with short-term growth initiatives
• Exceptional storytelling skills, able to craft messages that resonate across B2B and B2C audiences
• Successful leadership in cross-functional teams, fostering collaboration between marketing, product, and sales
• Strong content management experience, able to oversee a diverse content pipeline across multiple platforms
• Confident public speaker, comfortable representing Rarible at events, panels, and conferences

Responsibilities

• Develop and execute a long-term marketing strategy that aligns with Rarible’s vision and growth objectives, integrating B2C and B2B efforts for a unified brand presence
• Define and elevate Rarible’s brand identity, creating a compelling narrative and positioning to engage diverse audiences, including developers, creators, collectors, and enterprise clients
• Build and manage a high-performing marketing team across digital marketing, product marketing, and demand generation
• Foster collaboration with our existing social media, partnership, communications, and content teams
• Lead partnerships with influencers and content creators to produce high-quality, engaging, and educational content that strengthens Rarible’s footprint in the Web3 ecosystem
• Oversee PR efforts, securing strategic opportunities at industry events, conferences, and in media to enhance Rarible’s visibility and thought leadership
• Craft targeted campaigns that boost customer engagement and retention, driving growth for both B2C and B2B platforms
• Leverage relationships and networks within the crypto and NFT communities to keep Rarible at the forefront of the Web3 conversation

Preferred Qualifications

• Web3, NFT, or blockchain experience is a major plus, with a quick understanding of industry dynamics and trends
• Extensive network within Web3, leveraging relationships to foster partnerships and media presence

Benefits

• Global Impact: Contribute to a rapidly expanding global organization at the forefront of Web 3 innovation
• Well-being: Unlimited paid days off policy to prioritize your own rest and relaxation
• Ownership: Stock options and RARI Token grants, empowering you to be a part of our success story
• Resources: Access to top-notch hardware and software tailored to your role's requirements
• Healthcare perks for US employees provided by Sequoia