Retention Manager

Summary

Join Underdog, the fastest-growing sports gaming company, and lead a high-performing operational marketing team. You will oversee retention marketing efforts across sportsbook and fantasy sports, develop and manage a Lifecycle CRM strategy, and establish a rapid-response marketing function. Responsibilities include driving CRM optimizations through A/B testing and performance analysis, partnering with other teams to enhance CRM efficiency, and developing decision frameworks for senior leadership. You will also scale and develop the team, fostering talent growth. This role requires 5+ years of CRM or retention marketing experience and 3+ years of team management experience, along with strong data-driven skills and experience with specific tools. Underdog offers competitive compensation, including a base salary range of $100,000-$120,000 plus equity, unlimited PTO, 16 weeks of paid parental leave, and comprehensive benefits.

Requirements

• 5+ years of CRM or retention marketing experience, preferably in regulated gaming, technology, or eCommerce industries
• 3+ years of team management experience, with a proven track record of leading and scaling high-performance teams
• Strong real-time decision-making skills, with the ability to react quickly to changing sports betting dynamics and adjust marketing strategies accordingly
• Highly data-driven, with expertise in SQL, A/B testing, marketing investment management, and performance analysis
• Detail-oriented, with strong written and verbal communication skills, capable of presenting insights and recommendations to leadership
• Hands-on experience with data-focused CRM and promotional execution tools, such as Braze, Optimove, Looker, and Sigma

Responsibilities

• Lead a high-performing operational marketing team responsible for targeted testing, trigger-based promotional campaigns, and real-time reactionary campaigns aligned with a dynamic, news-driven sports calendar
• Oversee the execution, strategy, and optimization of retention marketing efforts across sportsbook and fantasy sports, ensuring data-driven decision-making and continual improvement
• Develop and manage a Lifecycle CRM strategy, leveraging automation, segmentation, and real-time insights to drive engagement and maximize customer lifetime value
• Establish a rapid-response marketing function, making real-time adjustments to promotional strategies in reaction to breaking sports news, odds shifts, and major events
• Drive CRM optimizations through rigorous A/B testing, performance analysis, and investment management, ensuring efficient promotional spend and maximizing ROI
• Partner with Marketing, Product, and Analytics teams to enhance automation, personalization, and overall CRM efficiency
• Own the development and delivery of decision frameworks, campaign impact analysis, and performance updates for senior leadership
• Ensure seamless campaign execution, QA oversight, and workflow optimization, maintaining best-in-class retention strategies
• Scale and develop the team, fostering talent growth and expanding the team’s remit to support the company’s evolving marketing needs

Preferred Qualifications

• Experience building presentations to showcase deliverables and read outs
• A passion for sports betting, fantasy sports, or customer engagement strategies
• Familiarity with DFS/SBK mechanics and player behaviors
• Expertise in developing and optimizing personalized lifecycle campaigns to increase customer retention

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents