Engagement And Retention Marketing Manager

Summary

Join Virta Health as their Engagement & Retention Marketing Manager and empower members to achieve their health goals. You will design and manage cross-channel campaigns, leverage data for personalized messaging, collaborate with various teams, and conduct A/B testing to optimize campaign performance. This role requires strong lifecycle marketing expertise, data-driven strategies, excellent communication skills, and project management abilities. The ideal candidate is a strategic thinker, a master of execution, and a collaborative problem-solver. Virta offers a values-driven culture and a competitive compensation package. The position is remote-first.

Requirements

• 3+ years of experience in a Lifecycle or email marketing role, with proven success driving conversion, retention, and re-engagement through email, push, in-app, and SMS channels. Proficient in email tools, HTML, and channel-specific best practices
• Skilled in developing and executing lifecycle strategies, including experimentation (A/B and multivariate testing), analyzing campaign performance, and delivering actionable insights to improve engagement and outcomes
• Excellent short-form writing skills for impactful messaging, with the ability to clearly communicate and collaborate across cross-functional teams using tools like Zoom and Slack
• Exceptional organizational skills with a high attention to detail, balancing multiple priorities and driving projects autonomously in a fast-paced environment
• Team-oriented mindset with a track record of building strong partnerships, defining success criteria, and optimizing campaigns to achieve measurable results

Responsibilities

• Design and manage behavior-driven, cross-channel campaigns (email, SMS, push, in-app, etc.) to drive enrollment, improve program engagement, and reduce churn, helping members achieve their goals
• Leverage behavioral, demographic, and outcomes data to create personalized messaging and audience segments that resonate with diverse member groups, including new enrollees, long-tenure members, and those requiring re-engagement. Ensure members on different pathways are receiving communication tailored to their needs
• Work closely with product, content, design, and analytics teams to identify gaps and opportunities in the member journey, including enrollment, retention, and engagement stages, ensuring campaigns achieve business objectives
• Develop and execute experimentation roadmaps, conducting rigorous A/B testing to improve funnel performance and campaign effectiveness. Analyze results against key metrics, deliver regular reports, and provide actionable insights to refine strategies and maximize impact on enrollment, retention, and engagement

Preferred Qualifications

• Put people first and take care of yourself, your peers, and our patients equally
• Have a strong sense of ownership and take initiative while empowering others to do the same
• Prioritize positive impact over busy work
• Have no ego and understand that everyone has something to bring to the table regardless of experience
• Appreciate transparency and promote trust and empowerment through open access of information
• Are evidence-based and prioritize data and science over seniority or dogma
• Take risks and rapidly iterate

Benefits

Remote work