Sales Development Representative

Summary

Join OPTEL, a Certified B Corp and global leader in traceability systems, as a Sales Development Representative. You will play a key role in generating new business opportunities by qualifying leads, scheduling demos and meetings for Sales Directors, and engaging potential customers through various outreach methods. This role requires strong communication and interpersonal skills, proficiency in CRM tools, and a results-driven approach. You will collaborate with the marketing team and maintain accurate records of prospect interactions. Success in this position involves meeting and exceeding lead generation targets. OPTEL offers a competitive salary, flexible hours, comprehensive benefits, and opportunities for professional growth.

Requirements

• Previous experience in a Sales Development or Inside Sales role, ideally in the SaaS industry
• Perfectly bilingual in French and English
• Strong communication and interpersonal skills, with the ability to clearly and engagingly explain complex concepts
• Highly motivated, goal-oriented, and results-driven
• Team player with the ability to work cross-functionally
• Familiarity with CRM tools and automation platforms (e.g., Salesforce)
• Persistence and resilience in the face of rejection
• Passion for outbound sales
• Desire to grow into a Sales Director role

Responsibilities

• Qualify leads by understanding their business needs, challenges, and fit with our Ideal Customer Profile (ICP)
• Enrich lead data using our tech stack (ZoomInfo, Sales Navigator, Salesforce)
• For Marketing Qualified Leads (MQLs): quickly engage through cold outreach including email, phone calls, and LinkedIn messages to schedule demos/meetings with our Sales team
• For non-marketing leads: identify and target potential prospects through market research, prospecting, and outbound lead generation
• Maintain accurate and detailed records of prospect interactions in our CRM
• Collaborate with the marketing team to optimize lead generation strategies and campaigns
• Meet and exceed monthly and quarterly lead generation targets (demos/meetings scheduled)

Benefits

• Competitive salary
• Compensation plan
• Flexible hours
• Virtual health clinic and employee assistance program
• Group and dental insurance starting on day one
• Group RRSP with employer contribution from day one
• On-site perks (free parking and electric car charging, free coffee and fruit)
• Multiple employee committees you can join (B-Corp Committee, Social Club, Health & Safety, etc.)