Sales Development Representative II

Summary

Join Instacart as a Sales Development Representative (SDR) and play a vital role in managing and growing emerging advertisers. You will be responsible for increasing the active advertiser rate and driving revenue growth, acting as the main point of contact for brands. The role involves developing strong advertiser relationships, conducting high-volume sales activities, creating sales materials, and exceeding KPIs. You will utilize SFDC/Sales engagement tools, ensure accurate contact mapping, and drive increased investments from active advertisers. Collaboration with product teams to improve ad products is also expected. This remote position offers a competitive compensation and benefits package, including a sales incentive plan.

Requirements

• Previous experience in a sales or business development role, preferably in the advertising industry
• Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships
• Proven track record of meeting or exceeding sales targets and KPIs
• Excellent organizational and project management skills
• Detail-oriented with a focus on accuracy and quality
• Ability to adapt to a fast-paced and dynamic environment

Responsibilities

• Developing and maintaining strong relationships with advertisers, managing all aspects of the sales cycle
• Conducting a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment
• Creating sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers
• Meeting and exceeding key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage
• Utilizing SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing
• Ensuring accurate contact mapping within the book of business and tracking contact movement updates
• Engaging active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses
• Identifying opportunities to standardize materials and processes to provide high-quality support at scale
• Delivering an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution
• Collaborating with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses

Preferred Qualifications

• Strong advertising industry knowledge and understanding of CPG advertising is a plus
• Familiarity with CRM software (e.g., Salesforce) and sales engagement tools

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote and the base pay range for a successful candidate is dependent on their permanent work location
• This role also includes a Sales Incentive Plan