Sales Manager

Summary

Join Lonely Planet as a Sales Manager and drive sales of English language print products in Asia and EMEA. You will develop and implement sales strategies, manage key distributors and retailers, identify new sales opportunities, and achieve annual sales budgets. This role requires strong sales and marketing experience in the publishing industry, particularly within Asia and/or UK special sales. You will build relationships with key partners, manage partner performance, and contribute to publishing meetings. The position offers a competitive salary, health insurance, life insurance, long-term disability insurance, paid annual leave, a company pension scheme, and an employee assistance program.

Requirements

• A proven track record in a sales & marketing role within the publishing industry, preferably with experience in Asia and/or UK special sales
• Deep understanding of the publishing and book retailing industries
• Direct experience with the creation and delivery of marketing campaigns
• A sales person able to generate new leads and see opportunities within our list for special sales
• Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
• Confident public speaker who can persuasively express the opportunity and develop a narrative using data
• Conversant in industry specific tools including, but not limited to, ONIX
• Consultative and curious, with a learning mindset
• Well connected within the book retailing and publishing industry
• At your best in a high performance culture
• Both analytical and creative
• Passionate about travel and travel publishing

Responsibilities

• Drive Lonely Planet book sales and create and deliver compelling marketing activity via third-party distributor(s) in Asia
• Develop and deliver monthly sales presentations
• Ideate and execute a calendar of retail marketing campaigns
• Manage relationships with the sales force within the third-party distributor
• Be accountable for devising, communicating and implementing a strategic vision for the territory
• Contribute to the building and achievement of annual sales budgets for Asia
• Drive special sales opportunities across the UK territory from the depth of the Lonely Planet backlist
• Identify and then establish new special sales accounts (examples being subscription boxes, supermarket, deep-discount chains)
• Successfully achieve an annual special sales budget
• Deliver and pitch all sales and marketing presentations
• Build strong, professional relationships with key retail and distribution partners and customers
• Regularly manage partner performance against agreed objectives with timely reviews
• Initiate, arrange and then brief all marketing and promotional activities (account specific, individual title or range campaigns) within the defined territory and liaise with the Marketing department to achieve brand marketing objectives
• Establish more targeted use of trade marketing with emphasis on ROI
• Use your market knowledge to contribute to publishing meetings, including title acquisition meetings and cover consultations

Benefits

• Health Insurance Coverage
• Life Insurance
• Long-Term Disability Insurance
• 25 days paid annual leave per year, plus bank holidays
• Company pension scheme
• Employee Assistance Program