Segment Growth Leader

Summary

Join Aprio's Growth team as a Segment Growth Leader and help clients maximize their opportunities. This role focuses on driving high growth within the firm's Technology Industry Group and another segment, working closely with segment leadership to execute business development and marketing strategies. You will create growth plans, monitor industry trends, activate sales channels, identify new service offerings, and analyze performance metrics. The position requires significant business development/marketing experience, strong analytical skills, and excellent communication and relationship-building abilities. Aprio offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• Excellent people skills
• Significant business development/marketing experience, selling to senior decision makers – 7+ years
• Self-starter comfortable assessing situations and determining priorities
• Experience taking new B2B services to market
• Demonstrated experience leading campaigns that delivered strong ROI
• Ability to analyze marketing analytics, pipeline data, and market trends to identify key levers for optimization
• Natural relationship builder and connector
• Excellent executive presence and communication skills to collaborate with clients, industry leaders, and internal team members & executives
• Has a “do-what-it-takes” spirit, a willingness to roll up your sleeves, and the flexibility to adapt to evolving goals and priorities
• Strong understanding of the professional services environment
• Effective at selling ideas to educate and influence segment members
• Experience working with team members from a variety of cultures in a fast-paced environment

Responsibilities

• Create growth plans that include a go-to-market strategy, content plan, and lead generation plan
• Industry knowledge: continually monitor trends, market opportunities, customer needs, and competitive landscape
• Activate, promote, and maximize revenue from sales channels
• Works with Segment Leader to identify and source new services, solutions, or offerings needed to comprehensively serve clients in the segment
• Enable robust sales processes and account planning, leveraging Hubspot and Aprio account planning and reporting tools
• Analyze sales pipeline, marketing analytics, and other segment performance metrics
• Develop and manage lead generation plans in partnership with the corporate marketing & business development team
• Plan components include: Digital marketing: PPC campaigns, Account-Based Marketing, content marketing campaigns
• Events: speaking engagements, webinars, trade shows, and conferences
• Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, Business Development, and channel partners
• Thought leadership content: articles, speaking engagements, videos, etc
• Public relations: works with Communications to drive awareness and leads from press releases, speaker placements, and pitching of articles to trade publications and national/regional media

Benefits

• Medical, Dental, and Vision Insurance on the first day of employment
• Flexible Spending Account and Dependent Care Account
• 401k with Profit Sharing
• 9+ holidays and discretionary time off structure
• Parental Leave – coverage for both primary and secondary caregivers
• Tuition Assistance Program and CPA support program with cash incentive upon completion
• Discretionary incentive compensation based on firm, group and individual performance
• Incentive compensation related to origination of new client sales
• Top rated wellness program
• Flexible working environment including remote and hybrid options