Firebrand Communications is hiring a
Senior Account Executive, Remote - United States

Summary

The job is for a Senior Account Executive specializing in PPC and SEO at Firebrand, a PR and marketing firm based in San Francisco. The role involves managing clients, creating great paid media and SEO programs, and driving the SEM/SEO roadmap. The position requires 4-6 years of relevant experience in PPC (SEM) and SEO management, with a focus on B2B technical products/services.

Requirements

• 4-6 years' relevant PPC (SEM) and SEO management experience (emphasis on B2B technical products / services), ideally in an agency
• Tech sector domain expertise, including working with startups
• Experience (certification preferred) setting up and managing campaigns in Google Ads (Search / Display / Video), LinkedIn Campaign Manager, X (Twitter) Ads, Meta Ads, Reddit Ads)
• History of rolling out search engine optimizations for sites from research to content creation and technical SEO to reporting
• Deep understanding of paid search, display, and paid social performance marketing metrics
• Strong copywriting skills, complemented by wordsmithing and editing abilities
• Technically savvy with MarTech systems from channel to database with ability to configure and optimize how systems connect and data flows work to be able to measure the entire journey of lead generation from click through to attribution in CRMs (HubSpot, Marketo, Pardot [Salesforce])
• Reporting chops using combination of Google Analytics (GA4), Excel, SEMrush, Hubspot, Google Data Studio, Pardot (Salesforce), Marketo, Tag Manager
• In-depth knowledge of web content management systems (mainly Wordpress and WebFlow)
• Solid academic track record at least to Bachelor degree level

Responsibilities

• Client management -- work directly with clients on a daily basis advising on strategy, technical implementation, status and performance of paid media and SEO campaigns
• Copywriting -- craft compelling copy for ads, landing pages, blogs, reports, and more, without relying on ChatGPT
• Audits -- research client and competitor sites for performance and optimization potential as a basis for program recommendations
• Configuration -- set up of network ad accounts to ensure correct audience targeting, ad structure and conversion event tracking through Google Analytics (GA4), Tag Manager, Ad Networks, and into CRM systems (HubSpot, Marketo, Pardot [Salesforce])
• Keyword Research -- expert skills with keyword tools for use in PPC/SEO and development of keyword distribution sheets and SEM campaign structures mapped to recommended site architecture and conversion opportunities
• Digital Advertising Strategy -- ability to understand technical products quickly and to strategize, develop and execute ad campaigns from ideation to iteration including account-based marketing (ABM), remarketing, and audience automation from CRM systems or prospecting tools (Leadlander, ZoomInfo) back into ad platforms
• SEO Strategy & Execution -- up-to-date knowledge of recent SEO best practices, and experience identifying and rolling out optimizations for B2B websites, including copywriting and tactics to prepare for the changes in organic search strategy due to generative A.I
• CRO -- ability to analyze landing page performance and behavior of users on website landing pages to identify areas of improvement and articulate conversion rate optimization hypothesis to clients
• Reporting -- reporting primarily based on custom-built dashboards to show the journey of attaining leads to after capturing them from digital marketing campaigns. This includes platform metrics (Google Ads etc.), website metrics (Google Analytics (GA4 / Crazy Egg) all the way through to CRM metrics (lead quality and ROI in HubSpot, Marketo, Pardot [Salesforce])

Benefits

• Competitive salary
• 20 days' vacation (excluding public holidays)
• Health, dental and vision care
• Company 401(k)
• Brand new Macbook
• Flexible schedule
• Regular 'Crossfire' training days
• Team socials