BerlinRosen is hiring a
Senior Advertising Account Manager, Remote - United States

Summary

The job description is for a Senior Advertising Account Manager role at BerlinRosen, a fast-growing communications firm. The role involves leading advertising strategies and media plans, conducting research, overseeing ad setup and optimization, creating reports, problem-solving technical issues, collaborating with the design team, staying updated on digital advertising trends, and working in a hybrid or remote setting within the United States.

Requirements

• 3-4+ years of experience in planning, buying and executing digital advertising campaigns
• Experience working in a fast-paced environment and directly with clients to handle competing deadlines
• High level of organization, meticulous attention to detail and an ability to multitask
• Strong proofreading and writing skills
• Strong interpersonal and communication skills
• Ability to work in a collaborative environment

Responsibilities

• Lead or support client relationships, including joining weekly calls, presenting findings and proactive suggestions, actively participating in strategic conversations and collaborating to solve problems
• Create advertising strategies and media plans from scratch, identifying the digital platforms and tactics that will help meet clients’ stated goals and KPIs
• Conduct research using online resources and tools to gather, analyze and interpret data on market trends, consumer behavior and competitor activities to support the development of advertising strategies
• Oversee and implement the set-up, maintenance and optimization of advertising in platforms like Meta Business Manager, Google Ads, LinkedIn Campaign Manager and more
• Develop and track project work plans, ensuring to-do lists reflect accurate priorities and timelines allow for internal reviews and deadlines are consistently met
• Bring deep understanding of marketing funnels and conversion strategies, including placing pixels and tracking in Google Tag Manager and GA4
• Create detailed reports, compiling data from media platforms and GA4, pulling out trends and insights, translating data into qualitative findings and writing key takeaways
• Problem-solve and troubleshoot technical ad campaigns when crises inevitably arise
• Work with the accounts team to stay up-to-date on all client news, events and priorities
• Work with the in-house design team to create compelling ad creative and write clear copy that stays true to a brand’s voice while following advertising best practices
• Stay on top of digital advertising trends and policies

Preferred Qualifications

Media agency experience