Scorpion is hiring a
Senior Manager of Advertising Performance in Worldwide

Logo of Scorpion
Senior Manager of Advertising Performance
🏢 Scorpion
💵 $105k-$125k
📍Worldwide
📅 Posted on Jun 10, 2024

Summary

The Senior Manager of Advertising Performance at Scorpion is responsible for managing advertising products, optimizing them for improvements, setting performance targets, conducting meetings, reporting results, consulting product leadership, and analyzing the impact of global actions on account-level results. The candidate should have 5+ years of Search Advertising Experience and SMB advertising experience, expertise in SMB lead generation advertising tools and platforms, high level of competence in Google Sheets and Microsoft Excel, strong organizational & communication skills, analytical ability & critical thinking.

Requirements

  • 5+ Years of Search Advertising Experience and SMB advertising experience
  • Expertise in SMB lead generation advertising tools and platforms
  • High level of competence in Google Sheets and Microsoft Excel
  • Strong organizational & communication skills
  • Analytical ability & critical thinking

Responsibilities

  • Manage 4-6 verticals for rolling 90-120-day optimization periods, collaborate with advertising and account management teams to achieve results
  • Benchmark, set, and achieve advertising performance targets during vertical optimization periods. KPIs will include retention, attach rate, cost-to-lead value, conversion rate, and advertising spend utilization
  • Architect vertical-specific advertising solutions
  • Conduct in-person and video meetings with franchisor and corporate marketing executives to align advertising strategies with their objectives
  • Report key findings, optimizations, and results to stakeholders
  • Consult Advertising product leadership for product, process, and feature development
  • Manage 50-100 advertising campaigns to analyze the impact of global actions on account-level results
  • Supervise experimental campaigns to test new advertising strategies, platforms, and features
  • Voraciously study advertising trends, especially with the Google and Bing Search and Google LSA advertising platforms

Benefits

  • 100% employer-paid medical, dental, and vision insurance
  • Flexible paid time off, so you can rest, relax and recharge away from work
  • Employee equity program
  • Paid parental leave
  • Paid cell phone and service
  • Remote office allowance
  • Professional development and development courses
  • Regular manager check-ins to drive performance and career growth through Lattice
  • Monthly company all-hands meetings
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