Senior Analyst, CRM Analytics

Summary

Join MINT MOBILE's Marketing Team as a Sr. Analyst, CRM Analytics! This newly created remote role (US residents only), reporting to the Manager, Retention & CRM Insights, requires expertise in reporting, automation, and strategic insights. You will analyze marketing performance, deliver data-driven insights, maintain measurement frameworks, and drive organizational alignment on customer data. The ideal candidate will possess strong analytical and communication skills, experience with various data tools, and a passion for leveraging data to optimize marketing campaigns. MINT MOBILE offers competitive salary, benefits, and a unique work environment.

Requirements

• Possess a Bachelor’s degree
• Have at least 3-5 years of relevant experience analyzing data related to campaigns, customer journeys, and leveraging CRM or eCommerce data to support decision-making
• Have hands on experience working with digital analytics tools (eg. Snowflake, excel, Tableau) for measuring and optimizing customer engagement and campaign performance
• Reside in the United States

Responsibilities

• Analyze the performance of marketing strategies and other data sets to drive optimizations
• Deliver innovative and data-driven marketing insights to help inform integrated approaches
• Maintain and enhance measurement frameworks and KPIs to demonstrate the success of marketing tactics
• Drive organizational alignment and adoption of customer data metrics and marketing attribution methodologies
• Regularly deliver reports that interpret analytics, and provide meaningful insights and actionable recommendations
• Maintain and improve upon full-funnel customer journey analytics (360 Degrees of customer interaction & measured outcomes including target, reach, penetration, experience, conversion, and optimization)
• Present clearly communicate arguments, insights, and recommendations to marketing leaders
• Exemplify experience working with both technical and business teams (Data Science, Business Intelligence, and Engineering) in order to build the key deliverables and to provide an integrated point of view
• Exemplify technical skills in data querying, exploration, and analysis through different platforms and technologies (e.g. SQL, Excel, Tableau, R, Python)

Preferred Qualifications

• Possess an advanced degree
• Have a strong understanding of A/B testing data and advanced skills in R or Python
• Be passionate about learning, problem-solving, and leveraging data to inform how integrated marketing campaigns are deployed across channels to drive key business outcomes
• Have an understanding of a marketing funnel, how to align campaign strategies with customer journeys, and the ability to leverage predictive analytics to anticipate customer behavior and optimize campaign performance
• Be a strategic problem solver with a big picture orientation who has the ability to zoom in and zoom out
• Be a good initiator with a natural curiosity of how things work and intuition on "why"/"how" we can improve
• Be organized, with an innate attention to detail, and can execute tasks efficiently and effectively
• Perform meticulous review of all deliverables that build organizational trust and confidence in analytics and reporting results
• Be comfortable operating independently in a fast-paced environment and pushing through ambiguity
• Have excellent written and verbal communication skills
• Have the ability to manage multiple analytics projects and work streams
• Bring a commitment and enthusiasm to work within a dynamic organization

Benefits

• Competitive salary
• Health insurance
• Disability insurance
• 401(k)
• Flexible spending accounts
• EAP
• Education reimbursement
• Parental leave
• Unlimited vacation
• Bonuses
• Company paid holidays
• Remote work
• $1,000 referral bonus
• Lunch every day prepared by our very own chef
• Healthy snacks
• Onsite gym
• Free massages
• Car wash services