Senior Associate, Retention Marketing

Summary

Join Nutrafol as a Senior Associate, Retention Marketing and drive customer retention through paid media campaigns, creative production, and cross-channel collaboration. You will execute campaigns, analyze performance, and coordinate processes with cross-functional teams. Responsibilities include building campaign briefs, liaising with creative and paid media teams, monitoring channel performance, managing creative production, and collaborating on cross-channel campaigns. The ideal candidate has 3-5 years of experience in paid media marketing and retention strategies within an eCommerce company, strong analytical and organizational skills, and excellent communication skills. The role offers a competitive salary, fully remote work, comprehensive benefits, and opportunities for professional development. Nutrafol is a growing company committed to helping people grow and achieve their potential.

Requirements

• 3-5 years of experience in paid media marketing, retention strategies, or related fields within an eCommerce company
• Strong ability to build and manage creative briefs and collaborate with cross-functional teams
• Proficient in analyzing platform data and translating it into actionable insights
• Excellent organizational skills, with a knack for managing multiple projects simultaneously
• Strong analytical mindset with attention to detail
• Experience with reporting and web analytics tools
• Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly
• Highly organized with experience in successfully managing day-to-day operations
• Comfortable working collaboratively with brand, creative, and external agency partners
• Strong communication skills, both oral and written
• Ability to pivot and adjust to changes to support business goals
• Proven track record of achieving KPIs
• Eager to learn and #KeepGrowing

Responsibilities

• Build detailed campaign briefs to guide strategy and execution
• Serve as the key liaison between the Paid Media team and the Creative team to ensure timely and efficient campaign launches
• Partner with the Paid Social team to execute retention paid ads, ensuring proper documentation, QA, and optimization once ads are live
• Monitor daily channel performance and maintain reports from platform data, including ad efficiency, cancellation offers, promotions, and campaign performance metrics
• Monitor performance and produce detailed reports on cancellation flow metrics
• Own the creative brief process from documentation to collaboration with the Creative team for asset creation
• Manage the production of site assets, paid media, and mailer creatives for retention campaigns, including reactivations, upgrades, and cross-sells
• Maintain, design, and build efficient cancellation deflection flows
• Collaborate with the CRM team to plan and execute cross-channel campaigns
• Support retention roadmap planning and ideation efforts
• Document and archive channel campaigns to create a repository for historical reference and future campaign development
• Assist in creating and executing a robust testing plan to enhance campaign effectiveness and scalability

Preferred Qualifications

• Familiarity with email, SMS, and paid social platforms is a plus
• Experience working in Meta and a cancellation deflection tool
• Experience in subscription services, health and wellness, and eCommerce space
• Experience in an agency or start-up company is a plus

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs