Senior B2B Content & Event

Summary

The job is for a B2B Content & Event Lead at Alan, a health-focused company. The role involves creating content plans to increase revenue growth and branded traffic, with a focus on online and offline marketing initiatives.

Requirements

• Marketing background
• Experience in scale-up is a plus
• At least 9-10 years of content management experience
• French native speaker, with a above standard level in written French (perfect syntax)
• Perfectly fluent in English, for internal communication purposes (all in English)

Responsibilities

• Create, propose and lead B2B content plans until their execution
• Plan strategically with Brand, Sales, Acquisition, Product and various stakeholders
• Frame campaigns and their content, define the angle, narrative, business objectives, timeline, produced assets and their production setup
• Act as the main owner of your plan, manage budgets, internal contributors, content and design freelancers, medical, HR and external SMEs (subject matter experts)
• Own the Healthy Business initiative, create inspiring content while fostering C-Level relationships with Alan and laying the foundations of a community
• Orient plan choices on KPIs and personas, thanks to regular report on your campaigns, and deep understanding of our business and audiences

Benefits

• Generous equity packages complement your base salary, for permanent contracts only
• Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship
• Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
• Flexible vacation policy and flexible working hours
• Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
• Country-specific commuter benefits
• A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
• Extended parental leave for all new parents, for permanent contracts only