Senior B2B Marketing Manager

Summary

Join CoinsPaid, a leading crypto payment solutions provider, as a B2B Marketing Manager. This crucial role involves driving marketing funnel initiatives, conversion rate optimization, and ABM projects. You will optimize customer journey touchpoints, ensuring effective lead generation and brand awareness. The position requires 5+ years of B2B marketing experience with a focus on funnel development, CRO, and ABM. CoinsPaid offers a remote-first work environment, a passionate team, and the opportunity to contribute to a rapidly growing international company. The company has received numerous awards and boasts impressive transaction volumes. This is a chance to be part of a dynamic team shaping the future of crypto payments.

Requirements

• 5+ years of experience in B2B marketing, with a strong focus on funnel development, CRO, and ABM
• English B2+
• Expertise in CRM platforms (Salesforce preferred), CDPs (e.g., Segment), and familiarity with data visualization tools (Tableau or similar)
• Strong analytical mindset with the ability to interpret data and improve campaign performance
• Experience with cross-channel analytics and performance tracking
• Proficiency in AI tools for marketing optimization and automation
• Hands-on experience with conversion rate optimization (CRO) strategies
• Strong knowledge of customer journey mapping (CJM) methodologies
• Ability to strategically plan and creatively execute marketing initiatives
• Detail-oriented, data-driven, and a team player with strong collaboration skills

Responsibilities

• Develop, create, launch, and optimize marketing funnels for lead generation and brand awareness
• Optimize conversion rates across various touchpoints to improve marketing efficiency
• Enhance customer journey mapping (CJM) at the initial stages to refine audience engagement
• Plan and execute Account-Based Marketing (ABM) campaigns to target high-value clients
• Work closely with the Marketing Strategist, SEO Manager, Performance Manager, Brand Manager, Content, and Design teams to align marketing efforts
• Utilize cross-channel analytics to track and improve marketing performance
• Generate detailed reports on funnel performance, optimization insights, and campaign outcomes
• Drive performance through established KPIs with quarterly goal-setting and regular progress reviews to ensure continuous improvement and accountability

Benefits

Remote-first company with employees working from 30+ countries around the world