TrueCar, Inc. is hiring a
Senior B2B Marketing Manager

Summary

Join the TrueCar Crew as a Senior B2B Marketing Manager to develop and execute marketing strategies, drive lead generation, and build relationships with key industry influencers. This role involves collaborating with cross-functional teams, conducting market research, and utilizing various marketing channels to reach target audiences.

Requirements

• Proven experience in developing and implementing successful marketing campaigns
• Solid understanding of digital marketing tools and techniques
• Strong project management skills, including large events, coordinating marketing collateral for sales, service and partnership teams, etc
• Strong analytical skills and data-driven thinking with the ability to compile objective and measurable results-oriented data regarding marketing efforts
• Excellent communication, presentation and interpersonal skills
• Strong public speaking skills at customer events
• Ability to manage multiple projects and work under tight deadlines
• Experience with marketing automation and CRM tools (i.e Salesforce)

Responsibilities

• Develop comprehensive B2B marketing strategies to build, execute, and own high-impact B2B marketing campaigns that accelerate growth and deepen the strategic relationship with TrueCar Dealers
• Build compelling content including case studies, white papers, emails/newsletters, blog posts, and social media content in key dealer media to create dealer awareness and engagement with TrueCar products and tools and value proposition
• Development and procurement of sales materials that help our Sales and Service team promote and sell TrueCar including pitch deck, collateral, and swag
• Develop, implement, and evaluate methods to advance dealer brand positioning in the marketplace. Ensure consistency to maximize dealer brand value
• Collaborate with the sales team to develop and execute lead-generation initiatives
• Develop and implement efficient multi-channel acquisition marketing plans
• Conduct primary and secondary market research activities to create dealer brand messaging strategies that motivate and connect with potential consumers, identifying opportunities for promotion and growth
• Provide analysis and evaluations of all major marketing programs and campaigns to identify trends and optimize marketing strategies. Monitor competitor activity and market trends to adjust marketing strategies as necessary
• Prepare regular performance reports and presentations on marketing metrics for senior leadership
• Build and maintain relationships with key industry influencers and strategic partners
• Drive booth presence and sponsorship at industry trade shows and conferences, such as NADA, etc
• Development of awards and recognition programs for top-performing dealers

Benefits

• 100% employer-paid health/vision/dental premium
• 401k with company contribution
• Equity
• Wellness stipend program
• Learning & development reimbursement program
• Flexible PTO policy for exempt TrueCar Crew
• Generous PTO accrual policy for non-exempt TrueCar Crew
• 14 company-paid holidays and 2 floating holidays