Senior Brand Communication Manager

Summary

Join Included Health as a Senior Brand Communications Manager and lead integrated communication strategies to engage and inspire internal and external audiences. You will report to the Senior Director of Public Relations and Brand, crafting a cohesive brand narrative across various platforms. Responsibilities include creating compelling content, collaborating with internal teams, developing thought leadership programs, and monitoring industry trends. You will also manage award submissions and maintain a comprehensive brand communications calendar. The role requires a Bachelor's degree in a related field, 5+ years of experience in leading communication campaigns, and excellent communication and project management skills. Experience in healthcare industry communications is essential. Included Health offers a competitive salary and benefits package, including remote work opportunities and comprehensive benefits.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or related field
• 5+ years of proven experience in leading communication campaigns across internal and external audiences
• Excellent written and verbal communication skills, with a knack for storytelling and simplifying complex information
• Strong project management capabilities with the ability to manage multiple projects simultaneously and meet deadlines
• Experience in healthcare industry communications

Responsibilities

• Lead initiatives that reinforce the company's brand internally and externally, and promote a sense of pride and belonging among employees and partners
• Create compelling content for communication channels such as social, Slack, intranet, and email, and partner with Brand Studio to develop engaging visuals to drive awareness and engagement
• Collaborate with Internal Communications and Marketing teams to integrate PR and brand efforts with relevant employee and growth campaigns
• In partnership with Director of Brand Content and PR agency, develop and amplify thought leadership programs for key SMEs across earned, owned, and social media channels
• Liaise with PR agency on interview scheduling, event logistics, briefing materials, and reporting needs to ensure successful outcomes
• Monitor industry, company, and competitor coverage and platforms to inform PR and social strategies
• Create and maintain a calendar of relevant awards for the company, executives, and employer brand, and lead development of award applications
• Maintain brand communications calendar inclusive of key PR initiatives, social media campaigns, growth initiatives, and internal communications priorities to ensure visibility and collaboration across teams
• Create monthly and quarterly reports to track brand health and impact of brand initiatives across PR and social media programs

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies
• Work-From-Home reimbursement to support team collaboration home office work