Remote Senior Brand Manager

Summary

Join Zensurance, a fast-growing InsurTech company in Canada as a Senior Brand Manager. Shape and amplify our brand to increase awareness among self-employed professionals across Canada. Report to the VP of Marketing.

Requirements

• 5+ years of brand management experience, with a strong focus on B2C marketing
• Ability to experiment, measure, analyze data, and derive actionable insights
• Experience providing creative direction and establishing brand guidelines
• Demonstrated success in leading impactful B2C brand campaigns
• Strong cross-functional collaboration and communication skills
• Creative thinker and problem solver with a passion for brand building

Responsibilities

• Position Zensurance as the go-to insurance solution for self-employed people and micro-businesses across Canada
• Develop our brand to increase awareness, stand out, and engage self-employed professionals across Canada, driving e-commerce sales
• Grow brand awareness metrics
• Develop compelling creative initiatives broadly across all channels
• Establish a cohesive brand aesthetic and comprehensive guidelines
• Conduct market research and competitor analysis to inform data-driven strategies
• Partner with cross-functional teams to develop a unified brand messaging strategy
• Lead the ideation and execution of innovative B2C brand campaigns
• Measure brand perception and develop detailed customer personas through qualitative and quantitative research
• Define and articulate the brand's core values, mission, and strategic vision
• Collaborate with UX to ensure brand consistency and engagement throughout the user experience
• Oversee advertising channels and contribute creative input to optimize campaigns
• Advocate for brand attribution and quantify the impact of brand initiatives

Preferred Qualifications

• Experience with paid media platforms and advertising is a plus
• Knowledge of offline media opportunities and planning tactics is a plus
• Knowledge of AB testing concepts and digital analytics a plus

Benefits

• Opportunity to work for Canada’s fastest-growing #insurtech scale-up
• Primarily remote work environment available to everyone
• Laptop, extra monitor and main accessories are provided
• Extra home office and supplies allowance to help with work-from-home set up
• Comprehensive and flexible health and dental plans to suit all lifestyles, including mental health
• Health/Personal Spending Accounts to subsidize your healthy habits and purchases
• Parental Leave Top Up
• Weekly companywide huddles for casual catch-ups with other departments
• Build next-level relationships with your peers through scheduled companywide virtual and in-person team-building events
• Be a part of something special. We are confident you won’t find any other insurance company like us :)