Senior Brand Marketing Manager

Summary

Join HubSpot as a Senior Brand Marketing Manager and act as the strategic link between brand integrity and marketing results. You will ensure consistent brand presence across various touchpoints, adapt the brand to the AI-driven marketing environment, and empower teams to create high-performing brand assets. Key responsibilities include bridging brand and performance, driving performance creative strategy, leading brand governance, and enabling and consulting across teams. This role requires extensive experience in brand management, campaign strategy, performance marketing, and brand guideline creation. The ideal candidate will excel in cross-functional collaboration, project management, and communication. HubSpot offers a competitive compensation package and benefits.

Requirements

• Have 7+ years of experience as an individual contributor in brand management
• Have experience developing campaign strategy and creative that increases consideration and conversions
• Have a deep understanding of performance marketing metrics and how videos and images can better influence conversion
• Have experience creating brand guidelines and governance processes, including trainings, briefing partners, and reviewing work to ensure brand consistency
• Excel at cross-functional collaboration
• Consistently deliver results
• Have experience working with external vendors and agency partners
• Have strong project management skills and can effectively prioritize multiple initiatives
• Are naturally curious with excellent communication skills and can articulate complex ideas clearly
• Can provide constructive creative feedback that is clear, empowering, and empathetic
• Can fly high and low -- with an ability to think strategically but execute tactically when needed

Responsibilities

• Bridge Brand and Performance: Make strategic recommendations that drive greater alignment between upper-funnel brand campaigns and conversion-focused marketing to ensure a seamless customer journey
• Identify opportunities to connect direct response advertising with brand awareness campaigns
• Develop sequencing strategies for a cohesive customer journey from awareness to conversion
• Ensure consistent messaging and visual identity across all funnel stages
• Drive Performance Creative Strategy: Develop strategy and provide creative direction for mid-funnel and direct response advertising that increases consideration and conversions (demos, signups, leads)
• Creating strategic briefs for larger, more complex direct response assets
• Serving as liaison between creative and DR teams to ensure creative is balancing brand standards with performance goals
• Reviewing AI-generated creative before launch, and developing and maintaining brand guidelines serving as resources for AI tools
• Recommending optimizations to improve conversion metrics while maintaining brand consistency
• Lead Brand Governance: Develop and implement brand governance processes to ensure consistent brand application across ATL touchpoints
• Managing trademark requests and co-brand applications with Legal and Procurement, and overseeing the application of brand guidelines
• Reviewing ad-hoc paid assets from cross-functional teams promoting content, events, and more
• Developing centralized workflows for all assets that need brand review, creating streamlined processes for creative review
• Enable and Consult Across Teams: Develop guidelines, training, and resources to help marketing teams create assets that align with brand standards
• Implementing an annual brand learning agenda with engaging materials and workshops
• Gathering feedback to measure employee understanding of brand guidelines and address knowledge gaps
• Helping social teams translate paid campaigns into organic channels and vice versa
• Onboarding creator partners on brand alignment and review for brand safety
• Supporting regional teams with localized brand toolkits for field marketing events
• Providing expert guidance to teams requiring regular brand support

Benefits

• Annual Cash Compensation Range: $114,000 — $182,000 USD
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay