Senior Content Marketing Manager

Summary

Join Appcues as a Senior Content Marketing Manager and lead our content production, aligning priorities with customer needs and business objectives. You will oversee content creation, distribution, and optimization across various channels. This role requires managing a team, developing content strategies, and leveraging data for performance improvement. The ideal candidate possesses extensive experience in SaaS content marketing, a strong understanding of SEO and growth models, and a proven ability to translate complex information into engaging content. Appcues offers a fully remote work environment, comprehensive benefits, and a collaborative culture.

Requirements

• You're strategically minded and tactically brilliant, and you know how to turn complex product concepts into compelling content narratives
• You've previously managed end-to-end content programs at SaaS startups for at least 5 years
• You have a background in SEO, but understand that the old playbooks don’t work anymore
• You’re familiar with both sales-led and product-led growth models and how content plays a role pre- and post-sale
• You know how to build content calendars and manage complex production workflows across multiple stakeholders
• You get technical concepts and can translate complex functionality into clear, benefit-focused messaging
• You're an AI innovator—you've already incorporated AI tools into your workflow and can demonstrate how they've amplified your impact
• You're fiercely self-directed in your approach—you don't wait for permission to pursue an opportunity or solve a problem
• You're relentlessly curious in your approach—always asking "why?" and "what if?" to uncover the most compelling angles
• You have a sense of humor—we don't do bland, corporate work. We aspire to not only deliver results but enjoy the journey

Responsibilities

• Own Appcues’ content production engine, ensuring content milestones are properly scoped and delivered on schedule and with exceptional quality
• Align content priorities with customer needs and business objectives, working in lock-step with product marketing, product, sales, and CX
• Lead the content atomization process — turn big ideas into dozens of high-impact touchpoints that dominate across channels (YouTube, LinkedIn, Appcues’ blog, email, and beyond)
• Build and execute distribution strategies that maximize content reach, engagement, and conversion
• Measure and report on content performance metrics, constantly optimizing for engagement and conversion
• Coach and develop junior content team members and freelance contributors as we scale our operation

Benefits

• 100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. This won't change post-COVID as we are committed to being 100% remote for the long-term. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat
• Well-being - You'll have solid health, dental, and vision plans; access to 401k, and a generous maternity and paternity leave
• Fair pay - Each role has a defined salary band, bands and salaries are audited on a regular basis to help maintain fairness and market value
• Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology
• Coworking space, on us - Home office not cutting it? We'll reimburse your monthly coworking fees
• Equity - We want everyone invested in our success. We grant every employee equity in the company
• Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, weekly team lunches, and Lunch & Learns., and an annual learning stipend
• Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays