Senior Content Marketing Manager

Summary

Join Striim, a unified data integration and streaming platform company, as a Senior Content Marketing Manager. Reporting to the Director of Product Marketing, you will develop and execute a comprehensive content marketing strategy leveraging GenAI. Responsibilities include content strategy, creation, optimization, reporting, and organic social media management. The ideal candidate possesses a Bachelor's degree, 3-5 years of B2B SaaS marketing experience in data and AI, and proven GenAI usage. Striim offers a competitive salary, stock options, comprehensive healthcare, a retirement plan, paid time off, and a positive work culture.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, Creative Writing, Business or related field
• 3-5 years of B2B SaaS marketing experience in data and AI
• Social Media expertise
• B2B writing examples and portfolio required
• Experienced with using GenAI to support your workflows
• Skilled at collaborating via project management systems like Asana
• Well-versed in Google Analytics and data visualization tools like Tableau or Thoughtspot
• Excellent communication and collaboration skills

Responsibilities

• Develop a content calendar and distribution strategy based on data to maximize the reach and impact of content through various platforms, channels, and partnerships
• Manage content creation process from ideation to publication, ensuring quality at every stage
• Develop content and adapt existing GTM content for various industries into diverse formats
• Create high-quality thought leadership content including eBooks, blog posts, landing pages, whitepapers, case studies, interactive experiences, videos, ads, and social copies
• Produce high-quality thought leadership content aligned with positioning and verticals
• Partner with graphic design and marketing teams to enhance visual elements with engaging content
• Collaborate with the digital/demand generation team to optimize content for SEO and improve organic visibility and search rankings
• Leverage GenAI to streamline content creation processes and workflows such as ideation, brainstorming, content creation, SEO optimization, and more
• Stay abreast of emerging AI technologies, trends, and best practices in content marketing, continually exploring opportunities to enhance content quality, relevance, and effectiveness
• Provide regular reporting on content performance, analyzing trends and insights to optimize future efforts and visualize data to communicate easily to the team
• Monitor performance against KPIs, such as engagement rates, conversion rates, lead generation, and content ROI
• Develop and execute a social media strategy aligned with the overall content marketing goals and business objectives of Striim
• Manage organic social channels, collaborating with key stakeholders on content calendar, messaging, and creative

Benefits

• Competitive salary and pre-IPO stock options
• Comprehensive health care plans (medical, dental and vision), including medical and dependent FSA
• Retirement plan (401K)
• Paid Time Off (Vacation, Sick & Public Holidays)
• The chance to contribute to and shape an upbeat, fully engaged culture