Senior B2B Field Marketing Executive

Summary

Join Multiverse, a leading upskilling platform, as a Senior B2B Field Marketing Executive. You will spearhead the event marketing strategy for enterprise clients, creating impactful experiences to build brand awareness, generate leads, and foster strong relationships. This pivotal role involves designing and executing an owned-events program, managing content and speakers, collaborating with sales teams, leveraging marketing automation tools, and managing budgets. The ideal candidate possesses 4+ years of B2B field marketing experience in a technology company, a proven track record of planning and executing enterprise-level events, and excellent communication and collaboration skills. You will be responsible for driving the company's growth and success. This is a hybrid/remote role with opportunities for international work.

Requirements

• 4+ years of proven experience in a Field Marketing or Event Marketing role within a B2B technology company
• A demonstrable track record of planning and executing a variety of events for enterprise-level clients
• A strong ability to think strategically, identifying key business gaps and opportunities that you can address through targeted events
• Excellent interpersonal and communication skills, with a natural ability to build rapport and collaborate effectively with sales teams and senior leaders
• Hands-on experience with marketing automation and CRM software (e.g., HubSpot, Salesforce)
• A self-starter attitude, with the ability to work independently and take ownership of projects from conception to completion

Responsibilities

• Event Strategy and Execution: You will design and deliver a comprehensive owned-events programme, including webinars, panel discussions, networking receptions, and executive dinners, all tailored to engage our enterprise clients and prospects
• Content and Speaker Management: You'll take the lead on sourcing and securing high-profile speakers, collaborating with them to develop compelling and relevant event content that resonates with our target audience of CIOs, CDOs, CTOs, and CHROs
• Sales Enablement and Collaboration: You will forge strong, collaborative relationships with our sales organisation. We want you to work closely with senior sales leaders to understand their challenges and co-create event-driven solutions and the sales enablement materials to support them
• Marketing Operations: You’ll use your expertise with marketing automation and CRM platforms, such as HubSpot and Salesforce, to manage email communications, workflows, and track event performance. Your familiarity with design and dispatch tools like Figma, Sanity, or Dyspatch is a strong advantage
• Budget and Project Management: You will have full ownership of your field marketing budget, ensuring all your events and initiatives are delivered on time and within budget, while demonstrating a clear return on investment
• Stakeholder Management: You’ll confidently collaborate with a wide range of senior stakeholders, both internally and externally, ensuring alignment and successful event outcomes

Preferred Qualifications

• Experience in selling to CIO, CDO, or CTO personas is a significant plus
• A passion for content creation, with experience repurposing event content into blog posts, content series, and other valuable assets in partnership with a content team
• Experience with gifting platforms such as Reachdesk or Sendoso, and a strategic approach to building a gifting channel for sales enablement
• A keen interest in leveraging AI tools, such as Gemini and ChatGPT, to drive efficiencies and innovation in your work

Benefits

• Time off - 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year
• Health & Wellness - private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill - all in one mental health support
• Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year
• Team fun - weekly socials, company wide events and office snacks!