Senior Manager of Lifecycle Marketing

closed
Ursa Major Skincare Logo

Ursa Major Skincare

πŸ“Remote - United States

Summary

Join Ursa Major as a Senior Manager of Lifecycle Marketing to design a holistic lifecycle marketing program, nurture customers through each stage of their journey, and drive customer retention, loyalty, and LTV.

Requirements

  • 6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC company
  • Strong understanding of customer journey mapping and segmentation strategies
  • Deep knowledge of email marketing platforms and email / SMS best practices
  • Proficiency with flows and automations
  • Experience with subscription, referral and loyalty programs
  • Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)
  • Proven ability to manage multiple projects simultaneously and meet deadlines
  • Keen eye for little details
  • Excellent verbal and written communication skills
  • Quick problem solver; ability to remain calm in stressful situations

Responsibilities

  • Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers
  • Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed
  • Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments
  • Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged
  • Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize
  • Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc
  • Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program
  • Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey
  • Stay informed about industry trends and best practices in lifecycle marketing
  • Manage direct report and external partner relationships

Benefits

  • 0-15% annual bonus based on individual and company performance
  • Health care benefits (medical, vision, dental)
  • Common share stock options
  • 401k with 4% match
  • 4 weeks vacation (20 days) + 2 β€œepic days” + work anniversary
  • 7 major federal holidays + 1 floating holiday
  • Summer & Winter Fridays
  • Parental leave policy - 12 weeks paid time off
  • Remote working plus up to $200/month for co-working space
  • $2,000 for continuing education/year
  • $150/year equipment stipend
  • Paid volunteer time off (20 hours / year)
  • Trips to Vermont / planned team events
  • Donation match program
  • Industry discounts
  • Free Ursa Major product
This job is filled or no longer available

Similar Remote Jobs