Senior Manager of Lifecycle Marketing

Summary

Join Ursa Major as a Senior Manager of Lifecycle Marketing to design a holistic lifecycle marketing program, nurture customers through each stage of their journey, and drive customer retention, loyalty, and LTV.

Requirements

• 6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC company
• Strong understanding of customer journey mapping and segmentation strategies
• Deep knowledge of email marketing platforms and email / SMS best practices
• Proficiency with flows and automations
• Experience with subscription, referral and loyalty programs
• Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Keen eye for little details
• Excellent verbal and written communication skills
• Quick problem solver; ability to remain calm in stressful situations

Responsibilities

• Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers
• Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed
• Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments
• Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged
• Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize
• Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc
• Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program
• Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey
• Stay informed about industry trends and best practices in lifecycle marketing
• Manage direct report and external partner relationships

Benefits

• 0-15% annual bonus based on individual and company performance
• Health care benefits (medical, vision, dental)
• Common share stock options
• 401k with 4% match
• 4 weeks vacation (20 days) + 2 “epic days” + work anniversary
• 7 major federal holidays + 1 floating holiday
• Summer & Winter Fridays
• Parental leave policy - 12 weeks paid time off
• Remote working plus up to $200/month for co-working space
• $2,000 for continuing education/year
• $150/year equipment stipend
• Paid volunteer time off (20 hours / year)
• Trips to Vermont / planned team events
• Donation match program
• Industry discounts
• Free Ursa Major product