πUnited States
Senior Manager of Lifecycle Marketing
closed
Ursa Major Skincare
πRemote - United States
Summary
Join Ursa Major as a Senior Manager of Lifecycle Marketing to design a holistic lifecycle marketing program, nurture customers through each stage of their journey, and drive customer retention, loyalty, and LTV.
Requirements
- 6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC company
- Strong understanding of customer journey mapping and segmentation strategies
- Deep knowledge of email marketing platforms and email / SMS best practices
- Proficiency with flows and automations
- Experience with subscription, referral and loyalty programs
- Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Keen eye for little details
- Excellent verbal and written communication skills
- Quick problem solver; ability to remain calm in stressful situations
Responsibilities
- Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers
- Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed
- Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments
- Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged
- Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize
- Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc
- Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program
- Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey
- Stay informed about industry trends and best practices in lifecycle marketing
- Manage direct report and external partner relationships
Benefits
- 0-15% annual bonus based on individual and company performance
- Health care benefits (medical, vision, dental)
- Common share stock options
- 401k with 4% match
- 4 weeks vacation (20 days) + 2 βepic daysβ + work anniversary
- 7 major federal holidays + 1 floating holiday
- Summer & Winter Fridays
- Parental leave policy - 12 weeks paid time off
- Remote working plus up to $200/month for co-working space
- $2,000 for continuing education/year
- $150/year equipment stipend
- Paid volunteer time off (20 hours / year)
- Trips to Vermont / planned team events
- Donation match program
- Industry discounts
- Free Ursa Major product
This job is filled or no longer available
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