Remote Senior Marketing Manager

Summary

The job is for a Senior Marketing Manager at Bizly, a mission-driven company revolutionizing the events industry. The role focuses on reducing customer acquisition cost, refining the brand, and creating content and leads for the enterprise business.

Requirements

• Hard-working, dedicated, and mission-driven
• Scrappy and entrepreneurial; can get things done well without large budgets and big teams
• High bar and sharp eye for excellence in design and branding
• Deep understanding and experience with product marketing
• A proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies
• Extensive experience in branding
• Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation
• Exceptional analytical skills, with the ability to interpret data to guide strategic decisions
• Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration

Responsibilities

• Define and improve our bottom-up customer acquisition cost (CAC)
• Optimize the customer journey, identifying key touchpoints for efficient lead generation and conversion
• Leverage data-driven insights to constantly refine and iterate marketing campaigns around improving our CAC/LTV ratio
• Lead the strategic refinement of the Bizly brand, enhancing its resonance and relevance in the market
• Explore potential re-branding and/or re-naming initiatives to further align with our evolving mission and vision
• Oversee the execution of the brand, from ideation to implementation of design systems and messaging
• Execute the brand through social, digital, and in-person activations
• Orchestrate the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates
• Develop and execute lead generation strategies that cultivate meaningful connections with our enterprise clients
• Own PR and event activations for the Company
• Co-develop sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team
• Collaborate closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers