Senior Demand Generation Manager

Summary

Join our team as a Senior Demand Generation Manager and lead multi-channel campaigns to grow pipeline, manage marketing programs, and collaborate cross-functionally across the business.

Requirements

• 5+ years of experience in B2B demand generation marketing at software companies
• Data-driven analytical approach to campaign and program management & optimization
• Experience with the following tools: Marketo, Salesforce, JIRA, Outreach, Zoom Webinar, Google Analytics

Responsibilities

• Develop, own, and execute multi-channel, end-to-end campaigns to grow pipeline
• Own and manage homegrown marketing lead generation webinar and content programs, and support product launches
• Test new channels and conceptualize new marketing programs to reach our target audience
• Collaborate with digital marketing to run digital and paid media campaigns
• Manage lifecycle marketing email sends, nurtures, and segmentation
• Facilitate cross-functional collaboration with Developer Relations, Product Marketing, Design, Web, Marketing Ops, and Sales teams to deliver campaigns and programs
• Measure, optimize, and report on campaign and program performance
• Partner with the Sales team to continually optimize MQL quality, enable consistent follow up, and improve conversion rates throughout the funnel to drive efficient pipeline growth