Senior Demand Generation Marketing Manager

Summary

Join ExtraHop's NA Demand Generation team as a Demand Generation Marketing Manager and lead end-to-end execution of integrated campaigns driving qualified leads and revenue. You will manage third-party lead partners, analyze program KPIs, and collaborate with cross-functional teams. Responsibilities include executing various demand-generating programs, managing lead quality, and conducting market research. The ideal candidate possesses a Bachelor's degree in a related field, 2-4 years of marketing experience, and strong knowledge of marketing and analytics tools. Excellent analytical, communication, and project management skills are essential. ExtraHop offers a competitive salary and benefits package.

Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field
• 2-4 years of experience in marketing
• Strong knowledge of various marketing and analytics tools such as CRM systems (e.g. Salesforce), Splash, Sendoso, Integrate, Folloze, and content management systems
• Skilled in writing and editing content with attention to detail
• Strong prioritization, organization, and project management skills
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• $96,000- $123,000 + benefits+ options

Responsibilities

• Execute demand-generating programs such as email, social media, digital campaigns, regional/ field events, webinars, direct mail, content syndication, and more
• Analyze and report on cross-channel program KPIs, optimize where appropriate
• Manage 3rd party lead partners and closely track leads to ensure proper alignment with ICP, quality, and volume
• Identify watering holes and partner ecosystems that will maximize awareness and lead generation
• Measure lead quality and measure, report, and optimize experiences throughout the lead life cycle
• Collaborate with cross-functional marketing team and act as the project manager for strategic marketing initiatives within your segment
• Facilitate collaboration with the sales team via bi-weekly marketing updates on team calls, weekly newsletter, and ongoing marketing program calendar
• Conduct market research and analyze trends to identify new marketing opportunities
• Proofread, and edit creative/ technical content across different mediums
• Work with external agencies and vendors to execute marketing programs, when applicable
• Generate bi-weekly internal newsletter for the dedicated segment and internal campaign communications

Benefits

• Health, Dental, and Vision Benefits
• Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
• Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
• FSA and Dependent Care Accounts + EAP, where applicable
• Educational Reimbursement
• 401k with Employer Match or Pension where applicable
• Pet Insurance (US Only)
• Parental Leave (US Only)
• Hybrid and Remote Work Model