Senior Digital Account Director

Summary

Join Wpromote as a Senior Account Director and play a key role in driving growth, retention, and profitability for a major entertainment and streaming client. You will manage integrated marketing campaigns across various channels, including social media, YouTube, and programmatic media, to meet client goals and drive revenue. This role requires strong relationship management, strategic thinking, and a deep understanding of digital marketing and media. Wpromote offers a remote-first culture, unlimited PTO, flexible schedules, and a comprehensive benefits package, including 100% paid parental leave, 401(k) matching, and various insurance options.

Requirements

• 6-8 years experience marketing in digital channels – search (organic and paid), social, email
• Bachelor’s degree in Marketing, Communications, or related field
• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
• The ability to work in a “team structure” that fosters collaboration
• An energetic attitude and be passionate about your career
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Solid and proven ability to help lead a team

Responsibilities

• Managing the client relationship and act as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, industry, and competition
• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
• Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling a plus
• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
• Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions
• Serving as quality control for all deliverables
• Overseeing account and specialist teams on a project and client basis

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!