Senior Digital Strategy Manager

Summary

Join Wheelhouse DMG as a Senior Digital Strategy Manager and lead the digital success of our clients. You will develop and implement data-driven strategies, manage client projects, mentor colleagues, and cultivate strong client relationships. This role requires a deep understanding of SEO, content strategy, and UX, along with strong analytical and communication skills. You will leverage AI tools to optimize marketing workflows and deliver exceptional results. Wheelhouse offers a remote-first work environment, competitive salary, comprehensive benefits, and a supportive company culture. We are seeking a strategic visionary and results-driven individual to join our growing team.

Requirements

• 5-8 years of experience in SEO, content strategy, and UX, with a proven track record of developing and executing strategic initiatives
• Exceptional strategic thinking and analytical skills, with the ability to translate complex business challenges into actionable digital strategies
• Executive presence with the ability to speak clearly and convincingly to the business value of strategic initiatives
• Deep expertise in search engine optimization, content strategy, and user experience
• Proficiency with Google Analytics, Google Search Console, , keyword research tools, and user testing platforms
• Experience using AI to optimize digital marketing workflows, uncover insights and ideally, to deliver tangible value to clients
• Strong leadership abilities, including experience mentoring team members
• Outstanding relationship-building skills, with a demonstrated ability to understand clients' business goals and cultivate strong personal connections
• Ability to balance high-level strategic thinking with attention to detail in day-to-day execution
• Excellent communication and presentation skills, with the ability to create compelling strategic narratives

Responsibilities

• Lead and oversee a portfolio of ongoing client retainers and projects, handling ad-hoc work as needed
• Oversee SEO for a variety of clients, in partnership with others on the DS team and across the organization
• Develop and support content strategies for Organic Search and other non-paid channels
• Support Digital Advertising team members with landing page strategy and testing recommendations
• Identify and lead user testing opportunities to improve the website experience across paid and organic channels
• Regularly monitor client performance, conduct audits, and participate in Quarterly Business Reviews (QBRs)
• Create a strategic narrative and articulate a story in client presentations
• Use qualitative and quantitative data to develop and support strategic recommendations
• Evaluate situations and determine when to push through blockers, pivot strategies, or escalate for additional support
• Research and stay up-to-date on SEO and content strategy trends and tactics
• Demonstrate thought leadership through blogging, internal training, public speaking, workshops, etc
• Nurture and develop strong relationships with clients
• Communicate effectively across internal teams
• Producing strategic deliverables for clients and overseeing tactical website initiatives
• Ensuring tactics are executed correctly without errors
• Delivering outstanding work that meets or exceeds client expectations and Wheelhouse's quality standards
• Fostering a culture of continuous learning and knowledge sharing within the team
• Supporting Wheelhouse’s service expansion in a changing digital environment, helping us stay ahead of the curve with digital trends, such as the adoption of AI tools like ChatGPT, Claude, and Google Gemini by consumers

Preferred Qualifications

• Healthcare marketing experience is a plus
• Agency experience is a plus

Benefits

• Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
• Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
• Access to the Company's Employee Assistance Program
• Quarterly volunteering and donation match
• $50 monthly Fitness stipend
• $1000 annual education credit
• Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
• Unlimited PTO
• Generous Company Holidays
• Monthly Mental Health Days for employees to rest and recharge
• 3 months of paid parental leave
• Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
• A passionate, joyful, values-driven company culture with the flexibility to work remotely or from our beautiful, waterfront office in Seattle
• An exciting, creative, and fast-paced atmosphere
• Competitive salary with semi-annual review processes