Senior Director of Product Marketing

Summary

Join Typeform as a Senior Director of Product Marketing and lead the evolution of the Marketing team, overseeing Product Marketing, Education, Community, Events, and Campaigns. Collaborate with various teams to define messaging, sharpen positioning, and drive go-to-market strategy. This central role shapes Typeform's growth and narrative. You will define the vision and direction of product marketing, develop a deep understanding of Typeform's capabilities and market trends, craft compelling messaging, and collaborate with various teams to build impactful GTM motions. Responsibilities include launching campaigns and new products, creating content, developing sales enablement materials, tracking performance metrics, and building a high-performing marketing team. The ideal candidate possesses significant experience leading integrated and product marketing teams in the SaaS/PLG space, excellent communication skills, and a proven track record of working with product and sales teams.

Requirements

• Significant experience in leading integrated & product marketing teams
• Deep industry knowledge in the SaaS/ PLG space
• Storyteller with excellent written and verbal communication skills
• A proven track record of working with product, and sales teams
• Natural curiosity and desire to learn
• A passion for creating compelling and high converting customer experiences
• A knack for independently managing multiple projects in a dynamic environment
• The desire to work as part of a virtual, globally distributed team
• Self-starter and achievement-oriented product marketer who excels at envisioning and executing sophisticated marketing campaigns
• Hiigh standards and a growth mindset

Responsibilities

• Define the vision and direction of product marketing including: Community, Partner Marketing, and Campaign Management
• Develop a deep understanding of Typeform capabilities, dynamic market trends, our competitive landscape, and changing customer needs to help accelerate our growth
• Craft compelling messaging and positioning that excites and educates customers
• Collaborate with product, sales, and marketing teams to build impactful GTM motions through integrated marketing
• Work in cross-collaboration with field, product, and engineering to launch campaigns, new products, and features
• Identify and create content in collaboration with Brand to drive demand at every stage of the buyer journey, from thought leadership to case studies
• Create sales enablement material to equip our growing sales team
• Track and measure performance metrics to continuously improve our marketing efforts, while uncovering new growth opportunities
• Hire, develop, and retain an amazing marketing team

Preferred Qualifications

• Experience using the following tools a plus: Notion, Slack, Looker
• Comfortable working with and interpreting data to draw insights and inform decisions
• Superior reporting skills, including consolidating monthly/quarterly marketing activities results
• Prior experience marketing to marketers

Benefits

5-10% bonus depending on your level and performance