Wonders is hiring a
Senior Director, Growth Marketing, Remote - Worldwide

Summary

The job is for a Senior Director of Growth Marketing at Wonders, a profitable tech company that empowers small restaurants. The role involves leading the marketing team to achieve aggressive lead-generation targets through various channels and driving growth by defining, executing, and measuring the integrated marketing plan.

Requirements

• Minimum of 8+ years of multi-channel/omni-channel growth marketing experience, primarily at a B2B company or B2C company selling a high ticket item, managing a significant marketing budget
• Experience with B2B SaaS in the SMB space
• Experience with attribution and mixed media models, previous success with analyzing data, drawing accurate conclusions and adjusting strategy
• Expert conversion rate optimization and hypothesis testing skills
• Expert in SEM, paid media and direct response channels

Responsibilities

• Define, execute, and measure the integrated marketing plan to ensure effective lead-generation activities that target the entire funnel to fuel pipeline growth
• Focus on the buyer’s journey to produce leads into the pipeline, but also tracking through to revenue for the business
• Improve conversion rates at each touchpoint and prioritize accordingly to drive impact
• Manage the Growth Marketing team with direct responsibility for performance marketing on various channels such as direct mail, website, paid search, paid social, affiliate, SMS, YouTube, and other social media channels like DuoYin and WeChat
• Expand, coach, inspire, and motivate a ~7 person growth team (both organic and paid) and oversee performance tracking and calibration on a daily basis to drive decision-making around budget allocations and forecasts
• Support scaling existing channels and identify the development of new growth opportunities
• Develop evergreen and seasonable campaigns and report on and analyze campaign performance to drive continuous improvement and testing

Preferred Qualifications

• Experience in a consumer-driven industry with a passion for the customer
• Fluency in Mandarin and English (both written and spoken)
• Knowledge of the restaurant industry or previously worked in this space
• A roll up your sleeves mentality with current or prior experience working in a fast-paced, collaborative, highly ambiguous environment frequently wearing more than one hat

Benefits

The salary range for this role is $230,000 - $310,000