Director, Product Marketing

Summary

Join OneSignal as Director of Product Marketing and play a pivotal role in shaping how millions of marketers and developers discover and use its customer engagement platform. You will own the product marketing function, crafting compelling positioning, enabling go-to-market success, and deeply understanding the global audience. This is initially a hands-on individual contributor role with the potential to build and lead a team. The role involves developing and executing OneSignal’s product marketing vision, owning product launch strategies, leading competitive intelligence and market analysis, collaborating with cross-functional teams, driving improvements in customer acquisition and retention, and establishing market positioning. The position offers a competitive salary between $190,000 and $250,000 in New York and California, plus equity and comprehensive benefits. OneSignal is a remote-first company with offices in San Mateo, CA and London, UK.

Requirements

• 8+ years of product marketing experience with at least 3+ years in a senior leadership role or strategic IC role
• Proven track record in B2B SaaS or developer tools companies, preferably with Product Led Growth models
• Experience building and scaling product marketing teams and/or driving the function in a strategic role
• Deep expertise in go-to-market strategy, product launches, and cross-functional project management
• A Get Stuff Done mindset with the ability to dive into the details, untangle challenges, and drive solutions to completion
• A second nature to translate complex technology into clear, compelling use cases that resonate with both marketers and developers
• Strong background working with global customer bases and PLG/freemium business models

Responsibilities

• Develop and execute OneSignal’s overall product marketing vision, starting as an individual contributor while establishing the foundation for a future high-performing team
• Own end-to-end product launch strategy and execution for new products and features, creating compelling messaging, positioning, and enablement materials that resonate with global audiences
• Lead competitive intelligence, customer research, and market analysis to identify growth opportunities, inform product roadmap decisions, and optimize positioning strategies
• Collaborate with Product, Sales, Marketing, and Customer Success teams to align on strategic priorities, drive customer-centric decisions, and optimize demand generation efforts
• Drive improvements in customer acquisition, product adoption, retention, and expansion revenue through strategic pricing, packaging, onboarding optimization, and upsell initiatives
• Establish OneSignal's market positioning through strategic content, industry partnerships, executive communications, and key customer/influencer relationships
• Establish frameworks for measuring product marketing effectiveness and ROI, providing executive-level reporting on performance and market opportunities

Benefits

• Competitive equity program
• Comprehensive and inclusive benefits
• Remote work