Senior Product Marketing Manager

Summary

Join Constructor, a leading AI-first platform for enterprise ecommerce search and product discovery, as a Senior Product Marketing Manager. You will play a key role in the go-to-market (GTM) strategy, owning product positioning, messaging, launch strategy, and competitive intelligence. Collaborate closely with sales, product, customer success, and growth marketing teams to craft compelling narratives. This role requires a deep understanding of Constructor's platform and the ability to translate complex technical concepts into clear, value-driven messaging. You will be responsible for launching new products and features, creating educational content, and acting as a thought leader. Success is measured by driving adoption and revenue, building strong cross-functional relationships, and contributing to customer acquisition, expansion, and retention.

Requirements

• 5+ years of experience in product marketing, sales engineering, or customer success within B2B SaaS — ideally in ecommerce or AI-driven platforms
• Proven success in high-growth, startup-like environments where priorities shift quickly; brings agility, resourcefulness, and a strong sense of ownership
• Strong ability to craft differentiated positioning and messaging that resonates with both technical (e.g., product, data science) and business (e.g. merchandising, ecommerce) audiences
• Skilled at translating complex technical concepts — particularly around AI/ML — into clear, value-driven narratives across multiple formats (web, decks, case studies, etc.)
• Familiarity with AI/ML fundamentals and experience collaborating with product, engineering, and data science teams
• Demonstrated ability to partner cross-functionally with GTM teams — sales, CS, product — to align strategy with business needs and buyer pain points
• Experienced in bringing new products to market, including go-to-market planning, launch execution, and ongoing adoption support
• Comfortable building and evolving internal and external communication programs tailored to ICPs and product milestones
• Experience conducting and applying competitive analysis to shape product positioning, counter messaging, and strategic GTM motions
• Deep understanding of business and marketing KPIs, including how to drive and measure pipeline for both new and existing customers
• Analytical mindset with the ability to support strategic decisions with market research and performance data; skilled in ROI analysis and experimentation
• Excellent project management and attention to detail, able to own complex initiatives from concept to execution
• A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation
• Strong foundation in B2B marketing fundamentals, with the ability to think both critically and strategically beyond conventional playbooks

Responsibilities

• Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas
• Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness
• Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes
• Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success
• Act as the primary thought leader for the products you support externally, including written works and potentially trade shows
• Collaborate with product management on roadmap and feature updates
• Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption
• Partner closely with digital marketing on identifying demand gen related activities like keywords and market intent
• Partner with product and sales on the creation of demo flows and self-guided feature tours
• Ensure consistency across every touchpoint by aligning messaging across brand, product, and customer-facing teams
• Infuse creativity and empathy into our storytelling—meeting prospects and customers where they are with content that informs, inspires, and converts

Preferred Qualifications

Strong incoming grasp of ecommerce buyer journeys, decision-making processes, and competitive dynamics in the retail tech ecosystem

Benefits

• Unlimited vacation time - we strongly encourage all of our employees take at least 3 weeks per year
• A competitive compensation package including stock options
• Fully remote team - choose where you live
• Work from home stipend! We want you to have the resources you need to set up your home office
• Apple laptops provided for new employees
• Training and development budget for every employee, refreshed each year
• Maternity & Paternity leave for qualified employees
• Work with smart people who will help you grow and make a meaningful impact
• Company sponsored US health coverage (100% paid for employee)