Senior Director, Product Marketing

Summary

Join Storable as a Senior Director of Product Marketing for our Self Storage business unit! You will lead the product marketing function, defining and executing go-to-market strategies, and driving product adoption. Collaborate with cross-functional teams to ensure our solutions meet market needs and deliver exceptional customer value. This role requires strong leadership, communication, and market analysis skills, along with experience in SaaS or technology. Storable offers a collaborative, dynamic environment with opportunities for professional growth and a competitive compensation package. We are a fully distributed company with a remote-first work environment and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in product marketing, preferably within SaaS or technology industries, with at least 5 years in a leadership role
• Proven success in developing and executing GTM strategies for B2B products
• Strong leadership skills with the ability to inspire and manage a team
• Exceptional communication and storytelling abilities, with a knack for translating complex concepts into clear, compelling messages
• Deep understanding of customer personas, market segmentation, and buyer journeys
• Proficiency in analyzing market data, conducting competitive research, and leveraging insights to drive strategy
• Expertise in pricing and packaging strategies, including research and competitive analysis
• Ability to perform TAM, SAM, SOM analysis and use these insights to shape strategic decisions
• Collaborative mindset with a history of building strong partnerships across Product, Sales, and Marketing teams

Responsibilities

• Develop and execute the product marketing strategy for the Self Storage business unit, aligning with overall company objectives and growth targets
• Act as the voice of the market and customer, driving insights that inform product roadmap decisions and positioning
• Lead, mentor, and grow a high-performing product marketing team
• Own and drive the end-to-end go-to-market strategy for product launches, including positioning, messaging, and pricing
• Partner with Product Management to ensure seamless alignment and execution of GTM plans for new features and solutions
• Identify and develop customer personas, market segmentation strategies, and competitive differentiation
• Define and optimize pricing and packaging strategies to maximize customer value and revenue growth
• Conduct pricing research, analyze competitor pricing models, and collaborate with Product and Finance teams to develop scalable pricing frameworks
• Test and iterate on packaging strategies to meet customer needs and adapt to market trends
• Develop and deliver sales enablement materials, including sales playbooks, competitive battle cards, and training sessions
• Collaborate with Sales and Customer Success to create compelling value propositions and support deal cycles with insights and tools
• Equip internal teams with the knowledge and resources to position and sell Storable’s solutions effectively
• Contribute to field enablement efforts, including live and recorded training, product demos, and value-based documentation
• Develop launch materials and training for Sales and Client Success teams, ensuring they are equipped to effectively communicate the value of Storable’s solutions
• Conduct ongoing market research to identify trends, customer needs, and competitive opportunities
• Perform detailed market analysis to define Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for the self-storage industry
• Monitor the competitive landscape and develop strategies to differentiate Storable’s solutions in the market
• Work collaboratively with cross-functional teams, including Product Management, Sales, Customer Success, and Finance, to align marketing initiatives with overall business objectives
• Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions
• Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives
• Use data-driven insights to optimize campaigns, refine messaging, and improve overall marketing effectiveness

Preferred Qualifications

• Experience in the self-storage, real estate, or related industries is a plus
• Familiarity with CRM, marketing automation, and analytics tools such as Salesforce, HubSpot, or Tableau

Benefits

• Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus a HRA to help offset your deductible
• Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
• Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals
• Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things
• Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated
• We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time
• Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively
• Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed
• Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250
• Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals
• We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors
• Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making
• Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply