Senior Director, Product Marketing

Summary

Join Seagull Software as a Product Marketing Leader and help shape the way the world works. As a global leader in real-time, item-level visibility and label management solutions, we empower businesses worldwide to keep their products moving, traceable, and safe.

Requirements

• 10 years of professional B2B experience, motivating and leading a diverse and distributed marketing team. Global experience is a plus
• 5 - 10 years of advanced experience with product line or business unit management strongly preferred
• 5 years of relevant industry experience in SaaS / Supply Chain Eco-system digital marketing
• Formal leadership experience overseeing a complex marketing budget
• Demonstrated success influencing C-level executives and cross-functional leaders
• Strong background in business analytics, measurements and dashboards
• Demonstrated skills in messaging and positioning offerings
• Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
• Bachelor’s degree in marketing, a related technical field or equivalent work experience

Responsibilities

• Translate the company’s business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture
• Partner with leaders across the business (e.g. sales, product, solution, industry, services or channel management) to design an aligned set of strategies, tactics and resources that achieve corporate and marketing team objectives
• Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions or services)
• Understand target buyer needs, market trends and the competitive landscape
• Create a portfolio architecture aligned with the business strategy, and oversee portfolio strategy and execution planning
• Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture
• Create a sales enablement plan and oversee marketing contributions to drive sales’ adoption of the portfolio
• Oversee launch planning for new offerings – including an enterprise-wide process and template – that incorporates products, solutions and services where applicable
• Oversee internal resources and external agencies tasked with creating effective content for Web sites, campaigns and sales enablement
• Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities
• Formalize processes, measurement tools and reporting structure to support the portfolio marketing team’s goals
• Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
• Manage the hiring, development and retention of product marketing and content marketing talent

Benefits

• Excellent medical, dental, and vision plan
• 401K with 100% employer matching up to 3.0% with immediate vesting
• Accrual of 21 days of PTO (combined vacation and sick days) per year for the first four years of employment, with additional accrual increases for years of service
• 8-10 paid company holidays per calendar year
• Company-paid life insurance, short-term and long-term disability benefits
• Tuition-reimbursement benefits
• Free parking (WA HQ)
• Fun staff and team-building activities (greater Seattle area)