Senior Email Marketing Manager

Summary

Join Wistia as a Senior Email Marketing Manager and own our email marketing strategy and program. You will craft high-impact email campaigns to nurture leads, engage customers, and drive business results. This role involves leveraging data to personalize campaigns, optimize automation workflows, and collaborate with cross-functional teams. You will track key email metrics and tie them to product usage. The ideal candidate possesses strong analytical skills, excellent storytelling abilities, and experience with marketing automation tools. Wistia offers a competitive compensation package, comprehensive benefits, and a remote-first culture.

Requirements

• 6+ years of experience in email marketing, preferably in a B2B SaaS or tech environment
• Deep experience with marketing automation and CRM tools (HubSpot, Salesforce, or similar)
• Strong analytical mindset —you love diving into data, measuring impact, and refining strategies based on insights
• Excellent storytelling and messaging skills , with an eye for crafting engaging and persuasive emails
• Detail-obsessed project manager who can juggle multiple priorities while keeping an eye on the big picture

Responsibilities

• Develop and execute a comprehensive email strategy that supports both new customer acquisition and customer retention
• Leverage customer and user data to create highly personalized and targeted email campaigns and audiences that drive engagement and are optimized for conversions
• Build and manage automated email workflows that guide prospects and customers through their journey
• Work closely with marketing ops and the content, customer marketing, brand, acquisition and product growth teams to ensure messaging alignment and impact
• Not only track key email metrics (open rates, click-through rates, conversions, unsubscribe rates) to continuously optimize for better performance but tie our email program to product usage and down funnel metrics, too
• Partner with the Product, Ops and customer-facing teams to create a holistic user experience across all email platforms (HubSpot, Postmark, Outreach.io) to ensure efficient execution and data accuracy

Benefits

• A competitive compensation package that includes internal equity stock options
• 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
• Fully paid healthcare, dental, and vision insurance (family plans included)
• Pre-Tax FSA and Dependent Care Account
• Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”
• 16 weeks paid parental leave for all new and expecting parents
• Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year)
• Remote-first culture (work from anywhere in the U.S.)
• Annual professional development stipend (courses, conferences, and more)
• New hire bonus to enhance your home office setup
• Pet insurance discount