Senior Field Marketing Manager

Summary

Join Demandbase as a Senior Field Marketing Manager and develop, execute, and optimize integrated field marketing strategies to drive lead generation, brand awareness, and customer engagement. Collaborate with sales, product, and marketing teams to create high-impact campaigns and events. This role demands strategic thinking, project management, and hands-on execution to elevate brand presence and generate demand. You will leverage data and analytics to measure success and manage marketing budgets. Demandbase offers a hybrid work model and a commitment to diversity and inclusion. The company is known for its excellent work environment and numerous awards.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in field marketing, demand generation, or event management
• Proven track record of planning, executing, and optimizing successful field marketing programs that drive business growth
• Strong understanding of B2B sales and marketing processes, lead generation, and demand funnel
• Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior leaders
• Data-driven and results-oriented mindset with the ability to analyze campaign performance and make data-backed recommendations
• Experience with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot)
• Ability to work independently and collaboratively in a fast-paced, dynamic environment
• Willingness to travel up to 35% as needed for events and regional support

Responsibilities

• Develop and execute comprehensive field marketing strategies that align with corporate goals, regional sales objectives, and customer needs
• Lead the planning, execution, and optimization of in-person and virtual events, such as trade shows, conferences, regional webinars, and customer meetups
• Build and manage strong relationships with regional sales teams to understand market needs and ensure alignment on messaging, target accounts, and campaign execution
• Leverage data and analytics to measure the success of field marketing programs and adjust tactics to maximize results
• Collaborate with the demand generation team to create targeted lead-generation programs, content, and campaigns that drive qualified leads to sales
• Manage marketing budgets and resources for field activities and ensure programs are delivered within budget and timeline
• Act as the voice of the customer by gathering insights, identifying trends, and ensuring marketing strategies reflect customer pain points and priorities
• Coordinate with creative, content, and digital marketing teams to develop region-specific messaging and collateral
• Track and report on key performance metrics, such as lead conversion rates, event attendance, and ROI on field marketing investments
• Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies to ensure the company remains ahead of the curve

Preferred Qualifications

MBA

Benefits

• Options for up to 100% paid Medical and Vision premiums for employees
• Flexible PTO policy
• No internal meetings Fridays
• Access to Modern Health and other mental wellness resources
• Eight paid holidays
• Two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving)
• 401(k)
• Short-term/long-term disability
• Life insurance
• Other great benefits