Senior Field Marketing Manager

Summary

Join Turing, a leading AI-powered tech services company, as a Senior Field Marketing Manager. Drive demand generation and pipeline growth by developing and executing high-impact field marketing activities. Collaborate extensively with cross-functional teams, including sales, marketing, and product, to align strategies and achieve shared success. You will develop and implement demand-generation programs, analyze campaign performance, and build strong partnerships with sales leadership. This role requires a minimum of 5 years in technology marketing, a Bachelor's degree, and experience with Salesforce and Asana. Located in the San Francisco Bay Area, this full-time remote opportunity offers competitive compensation and flexible working hours.

Requirements

• Bachelor’s degree in marketing, business, or related field
• Minimum of 5 years in technology marketing
• Located in the San Francisco Bay Area (mandatory)
• Experience with Salesforce, Asana
• Experience in launching new services and products
• Ability to develop strategic marketing plans and lead change
• Cross-functional collaboration across marketing/sales/product
• Ability to interpret trends and data for improvement actions
• Ability to manage sales groups and corporate resources
• Willingness to travel for customer meetings and tradeshows
• Ability to make data-driven decisions
• High attention to detail and adept project management skills
• Excellent verbal and written communication skills
• Resourceful and solution-oriented mindset to handle unforeseen problems

Responsibilities

• Drive the development and execution of high-impact field marketing activities that contribute to lead generation, pipeline acceleration, and revenue growth
• Partner with cross-functional teams, including sales, marketing, SDRs, to align marketing and funnel strategies with sales priorities
• Define and package industry-specific value propositions and service offerings that are differentiated in the market
• Develop and implement demand-generation marketing programs, including events, sponsorships, roundtables, industry events, virtual experiences, and roadshows
• Plan, execute, scale, and optimize hyper-targeted campaigns to deliver on our aggressive pipeline goals and support expansion within our current customer base
• Forecast, measure, and analyze campaign performance, optimizing strategies as needed
• Collaborate with the global brand/campaign strategy to create an annual integrated marketing plan that supports revenue growth objectives
• Collaborate with content, sales, and customer success teams to find potential case studies for marketing channel distribution
• Build a strong partnership with sales leadership and ensure marketing programs accelerate deal velocity
• Track and accelerate MQL to SQL conversion
• Track and report on lead flow and conversion metrics, making data-driven adjustments as necessary
• Serve as the link between product/brand/campaign marketing with sales enablement
• Collaborate with sales enablement on identifying training needs and content

Benefits

• Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
• Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
• Competitive compensation
• Flexible working hours
• Full-time remote opportunity