Senior Global Brand Manager

Summary

Join Arc'teryx as a Senior Global Brand Manager and drive the brand's positioning across Snow, Trail, and Climb categories. You will contribute to the global brand strategy, manage the product storytelling calendar, and create go-to-market strategies. This role requires strategic thinking, strong relationship-building skills, and a deep understanding of the outdoor industry. You will lead a team of brand managers and maintain ownership of one category. The position offers remote work with regular travel to North Vancouver headquarters. The role involves leading the development of global strategies, collaborating with various teams, leveraging consumer insights, and representing the brand at industry events.

Requirements

• Have a bachelor’s degree in marketing, advertising, communications or a related field
• Have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry
• Have a proven track record of building successful strategic marketing plans within brand and/or product marketing
• Be a good communicator and have experience in brand storytelling
• Be authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and be connected to the culture of outdoor sport, specifically within Ski/Snowboard, Trail or Climb
• Be a relationship builder and people connector – have proven experience working and connecting with people from the outdoor industry across the globe
• Have an entrepreneurial mindset – enjoy thinking outside the box and search for solutions or improvement to any situation
• Have strong awareness of the Arc’teryx brand, product and consumer
• Remain highly flexible and creative when faced with ambiguity
• Have a passion for work that is paralleled by your passion for getting outside

Responsibilities

• Lead the development of the global GTM strategy, seasonal brand objectives and key product story briefs
• Support the development of the global brand objectives and strategy and ensure they are integrated across the business
• Own the strategic focuses and roadmap across all activity categories with a specific focus on one category, Snow, Trail or Climb
• Influence the direction of the brand within Ski/Snowboard, Trail and Climb across the organization, working in lockstep with design and product merchandising to drive growth within the category
• Lead integration of the global brand strategy across global and regional marketing channels and partners, including but not limited to: brand narrative, sports marketing, partnerships, public relations, events and community
• Foster close collaboration with the product design team and regularly attend design meetings and insights sessions
• Leverage consumer insights, market trends and competitive analysis to inform and drive strategic decisions
• Cultivate and maintain relationships with key industry leaders and external partners to maximize influence and collaboration
• Represent the brand at industry events and distill information and trends to share back across the business
• Travel to global markets on a quarterly basis to ensure global perspective and strategic alignment across regions
• Own contracts and relationships related to our global pro-industry partnerships (temporary)
• Coach and mentor team members within the brand function to elevate their brand knowledge
• Lead a high-performance team of Brand Managers to support category specific positioning and projects
• Lead a global endemic partnerships strategy and team
• Evolve and own an endemic strategy focused on key mountain markets
• Rise as a leader across the organization, using your endemic voice to ensure long term authenticity in the business

Preferred Qualifications

Demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience

Benefits

• Competitive bonus program
• Benefits
• Remote work