Senior Growth Marketer

Summary

Join Luzmo, a leading data product innovation company, as a Senior Growth Marketing Manager. You will be pivotal in driving company growth through strategic, data-driven marketing initiatives. Develop and execute comprehensive growth marketing strategies to enhance brand visibility, generate leads, and contribute to revenue goals. Responsibilities include strategic planning, performance marketing campaign management, analytics and measurement, technical SEO optimization, CRM management, cross-functional collaboration, market research, and budget management. This role requires strong analytical skills, proven experience in B2B SaaS growth marketing, and expertise in various marketing platforms and tools. Luzmo offers a competitive salary and benefits including flexible holiday policy, personal development budget, international get-togethers, and healthcare cover.

Requirements

• 5+ years of experience in growth marketing, preferably in the B2B SaaS space
• Strong analytical and data-driven decision-making skills with a deep understanding of marketing metrics and KPIs
• Proven experience in planning, executing, and optimizing performance marketing campaigns across various platforms, with a focus on LinkedIn, Google, and Meta
• Proven experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and techniques for optimizing website performance
• In-depth knowledge of HubSpot or similar CRM platforms, with hands-on experience in setting up marketing automation, lead scoring, and customer segmentation
• Ability to think strategically, identify growth opportunities, and develop actionable plans to achieve objectives
• Collaborative mindset with excellent communication skills to work effectively with cross-functional teams

Responsibilities

• Develop and execute a high-impact growth marketing strategy aligned with overall business objectives
• Take the lead in managing and executing performance marketing campaigns on key platforms such as LinkedIn, Google, and Meta, ensuring optimal ROI
• Implement robust tracking and measurement systems to evaluate the success of all growth marketing activities. Analyze data to make informed decisions and continually optimize campaigns for better performance
• Conduct regular audits of the company website and digital assets to identify and implement technical SEO improvements, ensuring optimal site performance, faster load times, and enhanced user experience. Collaborate with the content team to align SEO strategies with content marketing efforts
• Oversee the implementation and ongoing maintenance of HubSpot, ensuring that all marketing automation processes are documented, optimized, and aligned with sales workflows. Provide training and support to team members on best practices for utilizing the CRM effectively
• Work closely with the sales, product, and content teams to ensure alignment of marketing efforts with overall business goals
• Stay ahead of industry trends, competitor activities, and customer behavior to identify new opportunities for growth
• Effectively manage the marketing budget, allocating resources to initiatives that yield the highest impact

Benefits

• Flexible holiday policy
• Personal development budget and tailored learning programs
• International get togethers
• Healthcare cover
• Any equipment/software/tech that you need to do your job