Eventbrite is hiring a
Senior Growth Marketing Manager

Summary

The job is for a Senior Growth Marketing Manager at Eventbrite. The role involves revolutionizing the lead nurturing program, using HubSpot to optimize conversion funnels, and driving business growth by executing data-driven marketing strategies.

Requirements

• Proven experience (5 years+) in growth marketing, digital marketing, or related role, with a strong focus on leveraging marketing automation platforms such as HubSpot
• HubSpot certification(s) preferred, with demonstrated proficiency in configuring and managing HubSpot workflows, automation rules, and lead scoring models

Responsibilities

• Improve our lead nurturing campaigns so that any person who fills in a lead generation form feels welcomed, excited and eager to speak with our sales team
• Create and optimize workflows, automation rules, email campaigns and other digital assets using HubSpot's content management and optimization tools
• Develop and execute data-driven marketing strategies using the HubSpot platform to optimize conversion funnels from Lead to MQL to SQL and drive business growth
• Collaborate and align with sales to ensure leads delivered are high quality, followed up with in a timely manner and that SDR touch patterns and messaging reflect the users initial journey
• Implement A/B testing and experimentation frameworks to identify winning strategies and tactics for improving MQL conversion rates and lead engagement
• Collaborate and align with cross-functional teams including marketing, revops, sales, and product to bring growth initiatives that nurture, engage and progress quality leads through the sales funnel
• Leverage the power of Ai to deliver projects and experiment faster while still maintaining quality production and output
• Configure and manage HubSpot workflows, automation rules, and lead scoring models to streamline lead management processes and improve lead quality
• Utilize HubSpot's analytics and reporting features to monitor and analyze key performance metrics, providing regular insights and reports to stakeholders on campaign performance and effectiveness

Benefits

Offers comprehensive benefits and a wellness package above and beyond standard medical benefits to support employees' health, well-being, finances, and family