Epic Games is hiring a
Senior Industry Marketing Manager

Summary

The job description is for an experienced marketer to support Global Enterprise customers in the Unreal Engine team at Epic Games. The role involves building growth marketing plans, developing industry-specific positioning, creating narratives and sales enablement tools, and collaborating with internal teams to develop marketing campaigns.

Requirements

8+ years experience positioning B2B software to Fortune 500 companies

Responsibilities

• Build growth marketing plans to reach leaders across industries including automotive, media & entertainment, fashion, retail and architecture
• Support global companies who integrate Unreal Engine into their tech stack to drive digital transformation and create interactive experiences for consumers
• Develop industry specific positioning that demonstrates the value of our ecosystem of tools, products and services
• Create narratives and sales enablement tools to help companies unlock the value of Unreal Engine with their customers
• Build holistic plans that span events, campaign launches, product releases and always on content marketing
• Translate customer stories into compelling case studies and industry spotlights
• Collaborate with internal teams to develop marketing campaigns that reach key customers across key markets. Move campaigns from concept to execution by working closely with Business Development, Product Marketing, Creative Production, Legal and Comms
• Develop a data backed approach to communication plans to drive ROI. Assess key metrics to optimize plans and improve the efficacy of marketing spend

Preferred Qualifications

Knowledge of 3D visualization software is a plus