Senior Lifecycle Marketing Manager

Summary

Join SeekWell, the parent company of 1-800 Contacts, Luna, and Hello Eyes, as a Sr. Lifecycle Marketing Manager. You will play a critical role in building awareness and adoption of our glasses offering, driving cross-sell purchases from our contacts customer base, and improving retention of glasses customers. This position requires collaboration with multiple stakeholders, dedication to improving customer experiences, and the ability to create and scale new marketing programs. The successful candidate will have a proven track record in marketing strategy and execution. You will be responsible for customer segmentation, building awareness and driving cross-sell, lead conversion, customer retention, testing and optimization, and data analysis and reporting. SeekWell offers a variety of benefits, including free eye exams, discounts on services, amazing healthcare coverage, 401k match, flexible PTO, tuition reimbursement, and more.

Requirements

• 7+ years of experience in CRM , lifecycle marketing, or email / SMS marketing in an e-commerce, direct-to-consumer business
• Demonstrated expertise using customer data platforms and marketing automation tools to reach targeted customer segments with relevant and effective messaging
• High proficiency with analytics platforms such as Adobe Analytics, Tableau, or Power BI
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Proven ability to collaborate with multiple stakeholders to drive innovation and enhance customer experiences
• Comfortable with the hands-on execution needed to deliver business outcomes such as retention , cross-sell, and NP S
• Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth
• Ability to lead cross-functional groups where you don’t directly manage team members
• Demonstrated success advancing marketing strategy while also executing day-to-day work
• Attention to detail and a strong sense of ownership over quality and accuracy
• Excellent project management and organizational skills

Responsibilities

• Customer segmentation – identify customers of our contacts customer base who are good candidates for glasses cross-sell, identify signals that indicate a customer may be in market for glasses, and test cross-sell campaigns for specific customer cohorts
• Building awareness and driving cross-sell - In collaboration with partners across CRM , marketing operations , and creative teams, drive awareness of our glasses offering and use compelling cross-sell messaging to drive adoption through our glasses business
• Lead conversion - build a list of leads familiar with our glasses brand and nurture those leads with compelling, benefits-oriented messaging to drive consideration and conversion
• Customer retention – support the creation of a world-class glasses buying experience, ensure glasses transactional communications are helpful, and create and execute loyalty building marketing programs
• Testing and optimization – actively test, learn, and iterate with every campaign and continuously use thoughtful testing and optimization to refine our messaging and audience targeting, and provide more relevant and personalized customer experiences
• Data analysis and reporting - monitor and analyze campaign performance, prepare reports, communicate results, and provide insights to optimize future campaigns

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym