Senior Lifecycle Marketing Manager

Summary

Join Calendly's Lifecycle Marketing team and make a significant impact on customer retention. As a Senior Lifecycle Marketing Manager, you will be responsible for designing and executing lifecycle campaigns to drive deeper product adoption and engagement. You will leverage data-driven insights to personalize messaging and optimize campaigns for maximum impact. Collaborate with cross-functional teams to integrate new features and resources into your strategies. Analyze performance metrics to identify areas for improvement and iterate on campaigns based on results. This role requires extensive experience in email marketing and lifecycle campaign management within a B2B SaaS environment. Calendly offers a competitive salary and benefits package, including a quarterly bonus program, equity awards, and comprehensive benefits.

Requirements

• 7+ years of experience in email marketing and lifecycle campaign management within a B2B tech or SaaS company
• Demonstrated success working with a self-serve product and a proven track record of driving ongoing adoption and retention among customers
• Proficiency with lifecycle marketing platforms (Braze preferred) and familiarity with personalization techniques, A/B testing, and sophisticated segmentation strategies
• Strong analytical skills and the ability to interpret product usage data, draw actionable insights, and iterate on campaigns that encourage habitual use of key features
• Excellent communication skills, with an aptitude for writing compelling, user-centric messaging that helps customers understand how to best leverage the product for their specific use case
• Exceptional project management capabilities and attention to detail, ensuring that you can juggle multiple initiatives, meet deadlines, and deliver quality results
• A deep understanding of product value propositions, an ability to translate that value into practical user benefits, and expertise in guiding customers toward meaningful product adoption and long-term habit formation
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

Responsibilities

• Design and refine end-to-end lifecycle campaigns that help new customers discover key features, integrate them into their workflows, and cultivate lasting usage habits
• Leverage advanced segmentation and personalization strategies to deliver timely, relevant messages that encourage deeper product adoption
• Collaborate with Product, Product Marketing, and Retention teams to incorporate relevant feature launches, onboarding resources, and habit-forming guidance into your engagement campaigns
• Experiment with messaging, content, and campaign timing to boost feature activation rates, improve customer satisfaction, and reduce churn among paid subscribers
• Analyze product usage data and performance metrics, interpreting insights to identify opportunities for increasing engagement and guiding strategic lifecycle initiatives
• Iterate on your campaigns and frameworks based on results, ensuring that each improvement reflects a deep understanding of customer needs, product potential, and overall business goals

Benefits

• Quarterly Corporate Bonus program (or Sales incentive)
• Equity awards
• Competitive benefits